real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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If the idea of sitting for a professional headshot session makes your stomach tighten a little, you are in very good company. In more than 30 years behind the camera, I have watched accomplished people (executives, attorneys, physicians, engineers) walk into the studio convinced they are “not photogenic,” then leave holding images they actually like. […]

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New Jersey is having a moment. Netflix is building a production hub at Fort Monmouth in Monmouth County, Lionsgate has broken ground in Newark’s South Ward, and Paramount has signed on as an anchor tenant for a new studio complex in Bayonne. For the first time in decades, this state isn’t just a place productions […]

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Every corporate event carries a story worth keeping, and a leadership panel holds a kind of energy you cannot recreate afterward. There is the quick exchange between answers, the laugh that breaks the tension, the moment a speaker leans forward to make a point land. When Valon invited me to document their leadership panel, I […]

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Most professionals come to me with the same quiet question, even when they phrase it three different ways. They want to know whether the photo they need is a headshot, a business portrait, or something in between. The choice between business portraits vs headshots sounds like a small detail, yet it quietly shapes how clients, […]

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Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]

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A photograph does something words on a resume or LinkedIn summary cannot. It communicates personality, professionalism, and trustworthiness in a fraction of a second. For professionals across Northern New Jersey, that first impression can determine whether a potential client reaches out or keeps scrolling. New Jersey business portraits are not just updated headshots. They are […]