Alex Kaplan
I’m Alex Kaplan — a headshot and personal branding photographer based in New Milford, New Jersey, serving NYC and Northern NJ.
My specialty is making people feel comfortable quickly, so your photos look confident, natural, and current—without stiff posing or overdone retouching.
I’ve been doing this for 30+ years and have photographed thousands of sessions. Clients hire me because they want calm direction, clean natural images, and fast delivery—with a process that’s simple, clear, and reliable.
What I help couples with
Corporate headshots and on-site team headshot days (fast, consistent results)
Personal branding portraits for professionals who want to look credible and approachable
Simple guidance on wardrobe, posing, and expression so you don’t feel awkward
Clean retouching that still looks like you
Why clients trust me
30+ years as a working professional photographer
610+ five-star Google reviews
Calm direction — especially helpful if you “hate being photographed”
Natural results — not heavy, fake-looking retouching
Reliable turnaround and a smooth process from booking to delivery
Topics I write about
I publish practical, real-world advice and examples, including:
What to wear for headshots (and what to avoid)
How to look confident and natural on camera
Personal branding: looking modern without looking like a different person
How to run corporate headshot days efficiently
Retouching expectations: natural vs. overdone
Work with me
Website: AlexKaplanPhoto.com
Call/Text: 917-992-9097
If you’re not sure what you need yet, reach out — I’ll recommend the right option quickly.
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So someone asked you to do a video testimonial. Maybe it’s for a photographer you worked with, a service provider who helped your business, or a vendor you’d genuinely recommend. And now you’re thinking: what do I wear? What do I say? What if I look awkward on camera? If you’re wondering how to give […]
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Most people don’t hate their headshot. They just don’t trust it to represent them anymore. LinkedIn is the one place where a single photo can quietly decide whether someone keeps scrolling or clicks. If you’ve ever looked at your LinkedIn photo and thought, “That doesn’t really feel like me anymore,” you’re not alone. Most professionals […]
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Video testimonials convert because they’re real. People see a genuine face, hear a real voice, and trust that more than any copy you could write about yourself. I’ve filmed hundreds of video testimonials over my 30+ years as a photographer serving Northern New Jersey, NYC metro area, Long Island, and the Hudson Valley. The difference […]
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If you’ve ever looked at your current headshot and thought, “That doesn’t look like me,” you’re not alone. Across Northern New Jersey, I meet executives, attorneys, and business owners every week who tell me the same things: they feel awkward on camera, their last headshot looked stiff or outdated, or it didn’t reflect the level […]
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Choosing what to wear for headshots is one of the most common questions I hear from clients. After 30+ years photographing professionals across Northern New Jersey and NYC, I’ve seen what works and what doesn’t. I’m here to share that knowledge so you walk into your session confident and prepared. Your clothing should enhance you, […]
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Most professionals think a corporate headshot is simply about looking polished. But in competitive markets like Northern New Jersey and New York City, looking polished isn’t enough. Your background is doing just as much work as your expression, and often determines whether you’re perceived as credible, approachable, modern, or out of touch. In NJ and […]
