THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident, real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Smiling financial professional in a navy blazer photographed beside office windows

Personal Branding Photography for Financial Advisors: 5 Essential Images Beyond a Headshot

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Most financial advisors I meet have one good photo and a dozen places to put it. It ends up on the website, LinkedIn, the speaker bio, the email signature, and the printed brochure, all at the same crop. Personal branding photography for financial advisors solves that problem. Instead of one portrait doing every job, you […]

Blogs, Personal branding photography

wealth management team photography office walkway

Wealth Management Team Photography: 6 Ways to Plan a Smooth Office Photo Session

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How do you organize a wealth management team photo session? Organize wealth management team photography in six moves: decide where the photos will be used, build a complete team roster, schedule around client meetings, share a simple wardrobe guide, choose one office location and background, and plan both individual portraits and group images. Settle those […]

Blogs

corporate headshots financial firms nj

Corporate Headshots for Financial Firms in NJ and NYC: What to Look for in a Photographer

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What should a financial firm look for in a corporate headshot photographer? Look for experience photographing full teams, the ability to work onsite at your office, and the same lighting and background for every person. Add a clear schedule and delivery plan, plus natural retouching that keeps people recognizable. Those five things matter more than […]

Blogs

financial advisor headshot tips navy suit blue tie

7 Financial Advisor Headshot Tips to Look Confident, Credible, and Approachable

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Most advisors tell me they have been meaning to update their photo for years. Then a new website goes live, a prospect mentions a LinkedIn search, and the update suddenly becomes urgent. These financial advisor headshot tips are the preparation I walk clients through before a session, drawn from more than 30 years of photographing […]

Blogs

Tilcon logo beneath red, white and blue balloons at the Tilcon New York corporate event at Liberty House

Inside Tilcon New York’s Corporate Event at Liberty House in Jersey City

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The Tilcon New York corporate event at Liberty House ran from five to nine on the evening of October 15, 2026. I spent those four hours doing what I enjoy most at a company gathering: watching people find each other. Liberty House sits at the edge of Liberty State Park in Jersey City, with the […]

Blogs, Corporate Events

Reception desk of a dental practice photographed by Alex Kaplan in Manasquan, New Jersey

Inside a Manasquan Dental Practice: Professional Office Photography for Sandeep Konda

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Patients start forming an opinion of a dental office long before their first appointment. Good photography lets them see the space first. On October 8, 2026, I photographed Sandeep Konda’s dental practice in Manasquan, NJ, and the assignment was about the environment itself: the exterior, waiting areas, reception counter and treatment rooms. I did not […]

Blogs