Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

The Apawamis Club in Rye, New York, knows how to send summer off right. Their annual Labor Day BBQ is exactly what you’d want from a country club celebration: families relaxed and having fun, kids fully absorbed in games and activities, and roughly 300 guests enjoying classic American food and entertainment on a perfect late […]

One of the most common questions I get as a professional headshot photographer is: What should I wear for my headshots? After 30+ years as a photographer, I can simplify this for you: the best headshots happen when you look like yourself on a really good day. Not someone else. Not overly styled. Just you—confident, approachable, and authentically […]

When Brian needed corporate headshots in New Jersey for his website and LinkedIn profile, he wanted a photographer who could deliver polished, professional results without the typical studio stress. That’s exactly what we provided during his Saturday session at our New Milford studio, and the results speak for themselves. Why Corporate Headshots Matter for Your […]

Your daughter insists on wearing her glittery unicorn shirt. Your son refuses to take off his favorite superhero hoodie. And you’re wondering if you should have invested in that fancy outfit you saw at the mall last week. Take a breath. I’ve been a photographer for over 30 years, and I can tell you this: […]

A corporate attorney I photographed last year told me something that stuck with me. She’d been using a photo her colleague took at a conference — decent lighting, professional enough backdrop — for three years. When her firm announced they were being featured in a major legal publication, she panicked. The photo wasn’t terrible. It […]

Your iPhone takes incredible photos. Portrait Mode smooths your skin. You can adjust the lighting with a slider. Your partner or colleague snapped a decent shot of you before that last Zoom meeting, and honestly? It doesn’t look bad. Then you update LinkedIn, and suddenly your photo is sitting next to a dozen other professionals […]