THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Barry actor headshot transformation side by side LinkedIn photo before and professional headshot after in New Jersey

From LinkedIn Photo to Professional Actor Headshots: Barry’s Transformation

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Barry came in carrying something a lot of actors carry: a LinkedIn photo he’d been using as his headshot. It was a perfectly fine image for a professional networking profile. Warm smile, approachable energy, nothing technically wrong with it. But it wasn’t doing what an actor headshot is supposed to do. It wasn’t communicating range, […]

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NYC nonprofit videographer documenting AAC therapy session with child and therapist Brooklyn

5 Lessons I Learned Filming a Nonprofit Video at Helen Keller Services in Brooklyn

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Quick answer What Makes a Powerful Nonprofit Video? A powerful nonprofit video focuses on real people, real stories, and real outcomes. It shows transformation, builds trust, and connects emotionally with the audience. When the story is honest, the audience feels it. When the audience feels it, they act. I’ve been doing documentary-style photography and video […]

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alex kaplan photo video photobooth www.alexkaplanweddings.com

$2,000 Suit vs. a $200 Headshot: What Really Matters in Corporate Headshots

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You can spend $2,000 on a suit and still look completely forgettable in your headshot. That’s not a knock on tailoring. A well-fitted suit matters. But here’s the thing most professionals in Bergen County and across Northern NJ don’t stop to consider: the suit is something people might notice if you’re standing in front of […]

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Man in glasses and blue suit smiling in a professional corporate headshot

7 Expert Tips for Headshots with Glasses: How to Avoid Glare and Look Confident in NJ

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The Truth About Wearing Glasses in Headshots Glasses don’t ruin headshots. Poor lighting does. That’s the part most people don’t realize when they show up to a session already reaching to take their frames off. I’ve been photographing corporate headshots in NJ for more than 30 years, and the concern about glasses comes up constantly. […]

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Professional actor headshot in NYC with natural expression and strong eye contact.

What Makes a Great Actor Headshot (And Why Most Don’t Book Work)

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Most actor headshots don’t fail because they’re bad photos. They fail because they’re solving the wrong problem. The assumption is: if I look good, auditions follow. Casting decisions don’t work that way. They happen in seconds, based on a question that has nothing to do with how attractive you are or how well you were […]

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Medical professional headshot of a doctor inside a dental office in New Jersey showing real clinical environment

Medical Professional Headshots in NJ: Why In-Office Photos Build Stronger Trust

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A few years ago I photographed a physician at a rented studio space in Northern New Jersey. The session went well. Clean lighting, sharp images, everything exactly as it should be. He looked professional. He was professional. A few months later he called back. He had been looking at his headshot on his practice website […]

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