real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Before we ever took a photograph, Stephanie already knew the image she hoped to create. She imagined herself and James kissing Norma on the cheeks while their daughter smiled back at the camera. More than a beautiful portrait, she wanted a photograph that would one day remind Norma how deeply she was loved. As a […]

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People decide how they feel about you faster than most of us would like to admit. Long before you shake a hand or say a single word, someone has glanced at your photo and quietly formed an opinion. After more than thirty years photographing professionals across New Jersey, I have watched this happen again and […]

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★★★★★ “I ended up with a final image I truly loved.” Kelly, recent headshot client Verified Google review For professionals comparing the professional headshots NJ studios offer, one question comes up more than almost any other: how much personality should actually show in the final image? A professional headshot should reflect your personality without distracting […]

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A few years ago, most of my corporate clients came to the studio because their employer told them to. These days they come for a different reason. They work from a home office in Montclair or a co-working desk in the city, they meet half their colleagues only through a screen, and they have started […]

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★★★★★ “amazing work!!! love the headshot and the way it turned out :)” Price assessment: Great price — Reva, recent headshot client A decade ago, almost everyone who booked a session with me was already established. Attorneys making partner. Executives stepping into leadership. Physicians opening a practice. Business owners refreshing a tired company website. That has […]

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Most people who walk into my studio are quietly convinced they’re just not photogenic. They saw one bad ID photo, one unflattering shot tagged at a party, and decided the camera doesn’t like them. After more than 30 years behind the camera, photographing executives, physicians, and nervous first-timers across Northern New Jersey and NYC, I […]