real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Every corporate event carries a story worth keeping, and a leadership panel holds a kind of energy you cannot recreate afterward. There is the quick exchange between answers, the laugh that breaks the tension, the moment a speaker leans forward to make a point land. When Valon invited me to document their leadership panel, I […]

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Most professionals come to me with the same quiet question, even when they phrase it three different ways. They want to know whether the photo they need is a headshot, a business portrait, or something in between. The choice between business portraits vs headshots sounds like a small detail, yet it quietly shapes how clients, […]

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Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]

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A photograph does something words on a resume or LinkedIn summary cannot. It communicates personality, professionalism, and trustworthiness in a fraction of a second. For professionals across Northern New Jersey, that first impression can determine whether a potential client reaches out or keeps scrolling. New Jersey business portraits are not just updated headshots. They are […]

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Years from now, your kids probably will not remember what color the couch was. But they may remember growing up surrounded by images of themselves looking loved, included, and part of something. After 30 years of photographing families across Northern New Jersey and the NYC metro area, that is the thing I keep coming back […]

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Most people walking into their first session have no idea what agencies are actually looking for. They’ve seen polished editorial spreads and assume a great shot means dramatic lighting, heavy makeup, and an artfully sculpted pose. The reality is almost the opposite. Agencies and casting directors want to see you. Clear, honest, simple. The best […]