real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Every summer the same question arrives before the wardrobe question, before the scheduling question, sometimes before hello: should you smile in your ERAS headshot? It is a fair thing to be uncertain about. You are handing a program director one photograph that sits beside your scores for months, and nobody wants to read as too […]

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Twelve providers on a physician directory. Twelve different photos, taken across twelve different years by twelve different people. That grid is how patients see your provider page, and the mismatch is the first thing that shows. Medical team headshots exist to fix exactly that. I photographed a large group of ColumbiaDoctors professionals at their Yonkers […]

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If you have spent any time on Actors Access, you have probably seen the term slate shot sitting next to one of your photos and wondered whether it was something you were supposed to have. Most actors find out about it sideways. An agent mentions it in passing, or a submission screen asks for one, […]

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Almost every person who sits down in front of my camera asks some version of the same question within the first two minutes: should you smile in a professional headshot, or does a serious face read as more competent? It is a fair question, and the honest answer is that there is no single expression […]

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Most candidates I meet already have a photo they have been using for years. It came from a phone, a family event, or an old work directory, and it has been cropped and resized so many times that it barely holds together on a screen. Political campaign photography solves a larger problem than a single […]

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People arrive at my New Milford studio carrying two garment bags more often than you would guess. One holds a full suit. The other holds the sweater they actually wear to work. Then comes the question I hear most: how formal does this need to be? The professional headshot formal vs casual decision stalls more […]