real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Before anyone reads your title, scans your résumé, or skims your LinkedIn summary, they have already met your face. That first read happens in well under a second, and it quietly shapes everything that follows. This is why the executive headshots New Jersey leaders rely on carry more weight than most people expect. The photo […]

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★★★★★ “Great guy and very patient. Highly recommend!” Brad, recent branding client Brad came into my New Milford studio expecting what most people expect from a portrait session: one strong image to use everywhere. By the time we finished, he had something more useful. He had a small set of looks, each built for a […]

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Most actors arrive at their first session believing the goal is one perfect image. It feels logical. Find the photo that looks the most like you, and you are set. After more than thirty years behind the camera, I can tell you it rarely works that way. Casting professionals are not studying a single expression. […]

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The 2026 RMR Wealth Builders Summit gathered advisors, partners, and rising team members at the MC Hotel in Montclair, NJ for a full day built around growth and connection. The schedule moved between leadership development, hands-on team-building activities, and the kind of relaxed networking that quietly turns a group of coworkers into a real team. […]

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Before we ever took a photograph, Stephanie already knew the image she hoped to create. She imagined herself and James kissing Norma on the cheeks while their daughter smiled back at the camera. More than a beautiful portrait, she wanted a photograph that would one day remind Norma how deeply she was loved. As a […]

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People decide how they feel about you faster than most of us would like to admit. Long before you shake a hand or say a single word, someone has glanced at your photo and quietly formed an opinion. After more than thirty years photographing professionals across New Jersey, I have watched this happen again and […]