real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Years from now, your kids probably will not remember what color the couch was. But they may remember growing up surrounded by images of themselves looking loved, included, and part of something. After 30 years of photographing families across Northern New Jersey and the NYC metro area, that is the thing I keep coming back […]

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Most people walking into their first session have no idea what agencies are actually looking for. They’ve seen polished editorial spreads and assume a great shot means dramatic lighting, heavy makeup, and an artfully sculpted pose. The reality is almost the opposite. Agencies and casting directors want to see you. Clear, honest, simple. The best […]

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Before anyone reads your title, scans your résumé, or skims your LinkedIn summary, they have already met your face. That first read happens in well under a second, and it quietly shapes everything that follows. This is why the executive headshots New Jersey leaders rely on carry more weight than most people expect. The photo […]

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★★★★★ “Great guy and very patient. Highly recommend!” Brad, recent branding client Brad came into my New Milford studio expecting what most people expect from a portrait session: one strong image to use everywhere. By the time we finished, he had something more useful. He had a small set of looks, each built for a […]

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Most actors arrive at their first session believing the goal is one perfect image. It feels logical. Find the photo that looks the most like you, and you are set. After more than thirty years behind the camera, I can tell you it rarely works that way. Casting professionals are not studying a single expression. […]

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The 2026 RMR Wealth Builders Summit gathered advisors, partners, and rising team members at the MC Hotel in Montclair, NJ for a full day built around growth and connection. The schedule moved between leadership development, hands-on team-building activities, and the kind of relaxed networking that quietly turns a group of coworkers into a real team. […]