THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident, real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Professional woman with a confident natural smile during a headshot session in a New Jersey studio

Should You Smile in Your LinkedIn Headshot? Here’s What Actually Works

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Almost every person who sits down in front of my camera asks some version of the same question within the first two minutes: should you smile in a professional headshot, or does a serious face read as more competent? It is a fair question, and the honest answer is that there is no single expression […]

Blogs

Professional in a navy blazer photographed inside a New York City office

Can Professional Headshots Be Taken in Your Office? What Companies Need to Know

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The question comes up in nearly every corporate inquiry I receive: can we do this here, in our own space? The answer is yes. Office headshots are now one of the most common ways companies photograph their teams, and professional headshots in your office can look every bit as polished as anything made in a […]

Blogs

Residency applicant smiling naturally for a professional ERAS headshot in New Jersey

Should You Smile in Your ERAS Headshot? How to Look Approachable and Professional

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Every summer the same question arrives before the wardrobe question, before the scheduling question, sometimes before hello: should you smile in your ERAS headshot? It is a fair thing to be uncertain about. You are handing a program director one photograph that sits beside your scores for months, and nobody wants to read as too […]

Blogs

Smiling physician in a white coat photographed for medical team headshots in Yonkers NY

Medical Team Headshots: How to Create a Consistent Professional Look Across a Healthcare Practice

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Twelve providers on a physician directory. Twelve different photos, taken across twelve different years by twelve different people. That grid is how patients see your provider page, and the mismatch is the first thing that shows. Medical team headshots exist to fix exactly that. I photographed a large group of ColumbiaDoctors professionals at their Yonkers […]

Blogs

smiling actor headshot new milford nj

What Is a Slate Shot? A Practical Guide for Actors Using Actors Access

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If you have spent any time on Actors Access, you have probably seen the term slate shot sitting next to one of your photos and wondered whether it was something you were supposed to have. Most actors find out about it sideways. An agent mentions it in passing, or a submission screen asks for one, […]

Blogs

should you smile professional headshot nj

Should You Smile in a Professional Headshot? How to Choose the Right Expression

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Almost every person who sits down in front of my camera asks some version of the same question within the first two minutes: should you smile in a professional headshot, or does a serious face read as more competent? It is a fair question, and the honest answer is that there is no single expression […]

Blogs