real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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A strong headshot does more than make you look comfortable in front of a camera. It tells people how to read you before they meet you. That matters because the right portrait for a law firm partner is not automatically the right portrait for a startup founder, keynote speaker, or someone preparing for a major […]

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AG Ana Milena Verified Google review Google ★★★★★ 5.0 out of 5 Amazing experience from start to finish. Liked him, and his work product so much, I booked him twice! Responsive, professional and friendly. I had a short deadline and he came through quicker than expected. Highly recommend. Headshot photography Corporate photography Read more reviews […]

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Young financial professionals often tell me they are not sure they have earned a real headshot yet. They want to wait for the promotion, the bigger book of business, or the title with “senior” in front of it. After thirty years behind the camera and more than fifteen thousand headshots, I can tell you that […]

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“I’m just not photogenic.” I hear that line almost every week, usually within two minutes of someone setting their bag down in the studio. It arrives like an apology, or a warning label. Here is what thirty years behind a camera has taught me. That belief is rarely about the face. It is about the […]

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Most professionals booking executive headshots in NJ walk in with the same three tells: a dark studio backdrop, a locked jaw, and a jacket chosen mostly to avoid attention. Nothing about them is technically wrong. They simply stopped matching the person sitting in front of me. I’m Alex Kaplan, and across more than 30 years […]

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Every Conference Has a Story Worth Capturing A conference runs for three or four days. The photographs from it run for years. That gap is the entire argument for professional conference photography. Most organizers feel it months later, when marketing needs images for the next event and nobody has anything usable. When I covered The […]