THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

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Do Recruiters Judge LinkedIn Photos? Here’s What Actually Impacts First Impressions

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If you’ve ever wondered do recruiters look at LinkedIn photos before they read a single line of your experience, yes. They do. And it happens faster than most people realize. I’ve photographed professionals across Northern New Jersey and NYC for over 30 years, and the same scene plays out in my studio almost every week. […]

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Modern editorial-style professional headshot of a smiling red-haired woman with freckles, photographed by Alex Kaplan in New Jersey.

Modern Editorial Headshots for Professionals

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Some professional portraits make you stop mid-scroll. Others disappear into the background of LinkedIn feeds, law firm bios, company websites, and speaker pages almost immediately. The difference is rarely the camera. It is rarely the resolution. It is rarely even the backdrop. It is whether the photograph captures a real person, or a posed performance […]

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Why NYC & NJ Executives Are Moving Away From Generic Corporate Headshots

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There’s a shift happening in executive branding right now, and most professionals can feel it before they can name it. You can usually tell within two seconds which photo was taken because someone needed a headshot, and which one actually feels like the person. The gray backdrop, the crossed arms, the slight forced smile, that […]

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Why Some Professional Headshots Instantly Feel Trustworthy (And Others Don’t)

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Before someone reads your bio, checks your experience, or visits your website, they usually react to your face first. Not in a dramatic way. More like a quiet first impression. Some headshots immediately feel confident, calm, and trustworthy. Others may be technically sharp, well-lit, and professionally edited, but something still feels off. The person looks […]

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What Makes a Premium Headshot Photographer Feel Different From Generic Studios?

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Most people don’t realize they’ve outgrown their headshot until they’re sitting in front of a camera that treats them like the next name on a list. You walk in, you sit down, you smile on cue, you leave with a file. It’s transactional. Efficient. Forgettable. And for a lot of professionals, including executives, attorneys, founders, […]

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Professional headshot showing confident leadership portrait photographed in Northern New Jersey by Alex Kaplan Photo

7 Red Flags When Hiring a Professional Headshot Photographer in NYC or NJ

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Avoid a costly mistake before your next session. These 7 headshot photographer red flags help professionals in NJ and NYC choose someone who delivers.

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