real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings
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Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]
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★★★★★ “I ended up with a final image I truly loved.” Kelly, recent headshot client Verified Google review For professionals comparing the professional headshots NJ studios offer, one question comes up more than almost any other: how much personality should actually show in the final image? A professional headshot should reflect your personality without distracting […]
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Most people who walk into my studio are quietly convinced they’re just not photogenic. They saw one bad ID photo, one unflattering shot tagged at a party, and decided the camera doesn’t like them. After more than 30 years behind the camera, photographing executives, physicians, and nervous first-timers across Northern New Jersey and NYC, I […]
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That is the quiet problem behind so many corporate portraits. The suit is sharp, the lighting is clean, the background is polished, and yet the person still feels guarded, tense, or hard to reach. Approachable professional headshots are not about looking casual. They are about letting the capable, trustworthy version of you show up on […]
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There is a moment I have seen hundreds of times. An executive walks in, sets their bag down by the backdrop stand, and for about thirty seconds they are completely composed. Then they step in front of the camera and something shifts. The shoulders tighten. The jaw locks. Suddenly they are not sure what to […]
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Actor and corporate headshots may look similar on the surface, but they are built to do completely different jobs. One is designed to create trust. The other is designed to create curiosity. That difference changes everything about how the image feels when someone sees it for the first time. Over the last 30+ years photographing […]
