real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Most people spend more time stressing about what to wear before a headshot session than anything else. In over 30 years of photographing professionals throughout Northern New Jersey and New York City, wardrobe anxiety is one of the first things I hear when someone books a session with me. Here’s what I tell them: the […]

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Most people don’t actually hate being photographed. What they hate is looking uncomfortable in the final image. I hear it constantly during corporate sessions across New Jersey and NYC: “I always look stiff in photos.”“I never know what to do with my face.”“My smile looks fake.” Most confident-looking headshots have very little to do with […]

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If the thought of standing in front of a camera makes you want to cancel your appointment, you are in good company. Most professionals who come in for a session say some version of the same thing: “I’m just not photogenic.” After more than 30 years of photographing real people across New Jersey and New […]

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The Truth About Wearing Glasses in Headshots ★★★★★ “Alex does a great job making you feel comfortable and was very happy with how my photos turned out. Very professional, got my headshots done quickly and was thrilled with how it turned out.” — Michael, Google Review Glasses don’t ruin headshots. Poor lighting does. That’s the part […]

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Most people assume outdoor headshots are a warm weather thing. Schedule in October and you might get a few raised eyebrows. Push it to January and people start asking if you’re serious. I get it. The instinct makes sense. But after 30 years photographing professionals across Northern New Jersey and the New York metro area, […]

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Most people don’t need a better photo. They need a photo that actually works. Because “fine” doesn’t get clicked. And it definitely doesn’t build trust. If you’ve ever looked at your current headshot and thought, “It’s fine… I guess,” you’re not alone. The difference between “fine” and effective is exactly what you’re about to see […]