real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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If the thought of standing in front of a camera makes you want to cancel your appointment, you are in good company. Most professionals who come in for a session say some version of the same thing: “I’m just not photogenic.” After more than 30 years of photographing real people across New Jersey and New […]

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The Truth About Wearing Glasses in Headshots ★★★★★ “Alex does a great job making you feel comfortable and was very happy with how my photos turned out. Very professional, got my headshots done quickly and was thrilled with how it turned out.” — Michael, Google Review Glasses don’t ruin headshots. Poor lighting does. That’s the part […]

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Most people assume outdoor headshots are a warm weather thing. Schedule in October and you might get a few raised eyebrows. Push it to January and people start asking if you’re serious. I get it. The instinct makes sense. But after 30 years photographing professionals across Northern New Jersey and the New York metro area, […]

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Most people don’t need a better photo. They need a photo that actually works. Because “fine” doesn’t get clicked. And it definitely doesn’t build trust. If you’ve ever looked at your current headshot and thought, “It’s fine… I guess,” you’re not alone. The difference between “fine” and effective is exactly what you’re about to see […]

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Most people booking a headshot have the same fear: they don’t want to look fake. What if I come out looking like a wax version of myself, skin like plastic, features digitally rearranged until I’m technically flawless but somehow unrecognizable? It’s a real fear. And honestly? The industry caused this. Years of over-Photoshopped magazine covers […]

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The Problem Most Companies Don’t Notice Until It’s Too Late One of the most common issues I see when companies invest in corporate headshots is inconsistency across the team. Different lighting. Different backgrounds. Different expressions. What starts as individual sessions quickly turns into a mismatched set of images that don’t feel like they belong to […]