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I’m Alex Kaplan, a Headshot Photographer and videographer based in New Milford, NJ, serving Northern.
Most people don’t need a better photo. They need a photo that actually works.
Because “fine” doesn’t get clicked. And it definitely doesn’t build trust.
If you’ve ever looked at your current headshot and thought, “It’s fine… I guess,” you’re not alone. The difference between “fine” and effective is exactly what you’re about to see in these before and after professional headshots.
If you’re researching what a professional headshot transformation actually looks like — or considering updating your image — this breakdown will show you exactly what changes and why it matters.
Explore corporate headshots in NJ and NYC, or browse the full portfolio.
Your headshot is often the first thing a client, recruiter, or conference organizer sees before they ever meet you. It loads in half a second on LinkedIn, on your firm’s website, in an email signature. Research from Princeton published in Psychological Science found that people form impressions of competence and trustworthiness from a face in as little as 100 milliseconds.
The photo either earns trust or quietly erodes it. That’s why investing in professional headshots isn’t vanity. It’s positioning.


Real client. Real session. No over-editing.
Before (office photo):
After (professional headshot):
Same person. Same warmth. Completely different presence.
Flat ambient office light produces a dimensionless face — no separation, no shape, no depth. Studio lighting, shaped and positioned correctly, sculpts the face and gives the image a professional signature your eye recognizes instantly, even if you can’t articulate why. In the example above, this shift alone accounts for the majority of the transformation.
Most people think they’re bad in photos. They’re not. They’ve just never been guided properly.
I can usually tell within the first few frames whether someone is holding tension — in their shoulders, their jaw, their hands. Once that releases, the expression follows. A relaxed body produces a relaxed face, and a relaxed face is what every great headshot has in common.
Solid colors photograph cleanest. Dark jewel tones — navy, forest green, deep burgundy — project authority on a neutral background. The shift from a tan blazer blending into warm ambient light to a navy blazer against studio gray reads immediately as more intentional and polished.
Framing matters just as much. An intentional, well-composed crop signals care and craft. An accidental one signals otherwise.
The most common question I get: how much editing do you actually do?
Enough to remove distractions. Not enough to remove you.
Stray hairs, temporary blemishes, color cast from fluorescent light — those go. Laugh lines, natural skin texture, the features that make you recognizable — those stay. Those aren’t flaws. They’re you.
If you can look at a retouched headshot and point to the retouching, it’s been overdone.
The goal is simple: when someone meets you in person, there’s no disconnect. Just recognition.
Over-retouching creates a small but persistent trust problem most people don’t account for. When your headshot doesn’t look like you, the person across from you in a first meeting is quietly recalibrating. That disconnect is slow to repair.
After 30+ years shooting corporate clients across NJ and NYC, my philosophy hasn’t changed: your headshot should represent you at your best — not a fictional version of you. The image should hold up at full resolution, in print, and in person when someone walks into the room and recognizes you immediately.
LinkedIn profiles with professional headshots receive 21 times more profile views. Profiles with quality photos receive 36 times more messages than those without. And beyond the metrics, there’s something harder to quantify: how you feel when your headshot actually looks like you — capable, at ease, ready to be taken seriously.
Most of my clients tell me the same thing afterward: they wish they had done it sooner.
I’m based in New Milford, NJ and serve clients across Northern New Jersey and New York City — both at my studio and on location for corporate group sessions.
If you saw yourself in that before photo, you’re not alone.
Most people don’t love their current headshot. They tolerate it. And then they keep putting it off.
The difference you saw above doesn’t come from being more photogenic. It comes from being guided properly.
After 30+ years photographing professionals across Northern New Jersey and NYC, I’ll help you look like yourself on your best day — natural, confident, and comfortable in front of the camera.
No guesswork. No awkward posing. No over-editing.
Even if you’re just starting to think about it, I’m happy to point you in the right direction.
📞 917-992-9097 📞 201-834-4999
Calm direction. Natural results. Fast turnaround.
⭐ 625+ five-star reviews on Google: https://goo.gl/CRCYKc