THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident, real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Model holding a sky mirror with cherry blossom nail art in a Northern New Jersey studio

The Art Behind the Image: How We Created a Competition-Worthy Creative Portrait

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Some photographs document a moment. This one had to carry an entire story: cherry blossoms growing from a woman’s fingertips, birds landing on the branches, and a mirror reflecting a sky that was not in the room. After 30+ years behind the camera, I can tell you that images like this do not happen by […]

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Smiling executive during a professional headshot session photographed by Alex Kaplan in a sunlit office

From Camera Shy to Camera Confident: A Real Professional Headshot Session

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If the idea of sitting for a professional headshot session makes your stomach tighten a little, you are in very good company. In more than 30 years behind the camera, I have watched accomplished people (executives, attorneys, physicians, engineers) walk into the studio convinced they are “not photogenic,” then leave holding images they actually like. […]

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commercial actor headshot new jersey navy sweater

The Ultimate Guide to Becoming an Actor in New Jersey: Headshots, Agents, Auditions & Career Tips

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New Jersey is having a moment. Netflix is building a production hub at Fort Monmouth in Monmouth County, Lionsgate has broken ground in Newark’s South Ward, and Paramount has signed on as an anchor tenant for a new studio complex in Bayonne. For the first time in decades, this state isn’t just a place productions […]

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Corporate leadership panel photography during Valon's executive event

Behind the Scenes Photographing Valon’s Corporate Leadership Panel

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Every corporate event carries a story worth keeping, and a leadership panel holds a kind of energy you cannot recreate afterward. There is the quick exchange between answers, the laugh that breaks the tension, the moment a speaker leans forward to make a point land. When Valon invited me to document their leadership panel, I […]

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Entrepreneur headshot with a warm, approachable expression in a Northern New Jersey office.

Business Portraits vs Headshots: Which Is Right for Your Professional Brand?

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Most professionals come to me with the same quiet question, even when they phrase it three different ways. They want to know whether the photo they need is a headshot, a business portrait, or something in between. The choice between business portraits vs headshots sounds like a small detail, yet it quietly shapes how clients, […]

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Professional woman posing for a personal branding headshot in a Washington DC office

Dress for the Brand You Want to Build: Choosing the Right Wardrobe for Professional Headshots

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Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]

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