First impressions aren’t just made in person—they’re made online.
Whether it’s LinkedIn, your company’s About page, a Zoom profile, or a conference speaker bio, your headshot is often the first introduction someone has to you. And like it or not, we all make snap judgments in seconds.
A great headshot can do a lot of heavy lifting. It can help build trust, convey confidence, and create a sense of professionalism. But a poor or outdated one? That can send mixed signals—or worse, drive someone to scroll right past you.
Let’s break down what your headshot might be saying, and how you can make sure it’s saying the right thing.
1. Confidence vs. Uncertainty
Your headshot isn’t just about how you look—it’s about how you feel on camera.
If you’re relaxed, open, and making strong eye contact, your image communicates confidence and self-assurance. But if your expression is tense or your body language seems closed off, it can signal nervousness—even if that wasn’t your intention.
Think of a handshake that’s too soft or a voice that trails off. Your photo can have the same effect if it doesn’t show you at your best.
Pro Tip: During your session, I guide you through micro-adjustments in posture, angle, and expression that bring out the best version of you—no modeling experience required.
2. Approachable vs. Distant
You don’t need to grin from ear to ear, but your expression matters.
Do you want to appear warm and welcoming, or sharp and focused? There’s no wrong answer—it depends on your industry, your audience, and your personality. A lawyer might want to project clarity and competence. A wellness coach might want to radiate calm and openness.
Choosing the right vibe is essential to attract the type of clients, partners, or employers you want.
Ask yourself: What impression do I want someone to have of me in 3 seconds or less?
3. Polished vs. Outdated
A headshot that’s more than a few years old can say you’re out of touch—or even hiding something.
Technology moves fast. So does fashion. So does your face. An image that’s overly edited, pixelated, or clearly taken with a phone can make it seem like you don’t take your personal brand seriously.
Investing in a modern, clean, high-quality headshot tells people: I’m active, intentional, and up-to-date.
If your current headshot is a crop from a wedding photo or over five years old, it’s time for a refresh.
4. Branded vs. Generic
Your headshot should align with your personal brand.
That doesn’t mean it needs to be stiff or corporate—but it should feel consistent with how you present yourself online and in-person. Are you creative and bold? Then maybe a pop of color or dynamic angle works. Are you more buttoned-up and traditional? A clean, studio look with neutral tones might suit you better.
We’ll discuss your brand, industry, and goals before we even start shooting, so your photos feel aligned and intentional.
Pro Tip: I offer real-time previewing on a monitor, so you can see your photos as we shoot and adjust in the moment.
5. Invested vs. Improvised
Let’s be honest—everyone can tell the difference between a selfie, a DIY setup, and a professional headshot.
When you invest in a high-quality headshot, it tells others that you’re serious about your image, your reputation, and your future. It shows you’ve put thought into how you’re perceived and that you value quality and professionalism.
And it’s not just about how others see you—it’s also about how you see yourself. Many of my clients walk away from their session feeling more confident and empowered than when they walked in. That’s the real win.
Let Your Headshot Work for You
Your headshot shouldn’t just be a picture—it should be a strategic tool.
Whether you’re an executive, entrepreneur, creative, or career-changer, your image has the power to influence how people connect with you.
If you’re in NYC or North Jersey and want a headshot that feels like you—but elevated—I’ve got you covered. Fast, comfortable sessions. Unlimited shots. Real-time feedback. And images that actually help your brand grow.
📸 View my headshot portfolio: https://alexkaplanphoto.com/njheadshots/
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