THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Corporate headshot for EXP Group team member Saniel in North Bergen New Jersey

Corporate Headshots for EXP Group LLC: Building a Consistent Team Brand in North Bergen, NJ

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Before a single phone call gets made, before an email is exchanged, your team page is already doing the talking. A potential client, partner, or investor searches your company name and within seconds forms an impression based entirely on what they see. For a lot of businesses, that moment is defined by a mix of […]

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multi generational family photos davis johnson park

Why Multi-Generational Family Photos Matter More Than Ever | Davis Johnson Park Session

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Time moves quietly. Children grow. Parents settle into new chapters. And grandparents, with all their warmth and presence and accumulated history, become something increasingly irreplaceable in the fabric of everything your family is. That is what I kept thinking about during the Burnston family’s multigenerational family photo session at Davis Johnson Park in Tenafly. Four […]

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what colors to avoid in headshots solid wardrobe example nj

7 Colors to Avoid in Professional Headshots (And What Looks Better Instead)

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Most people spend more time stressing about what to wear before a headshot session than anything else. In over 30 years of photographing professionals throughout Northern New Jersey and New York City, wardrobe anxiety is one of the first things I hear when someone books a session with me. Here’s what I tell them: the […]

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alex kaplan photo video photobooth www.alexkaplanweddings.com

7 Ways to Look Confident in a Headshot (Without the Stiff Smile)

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Most people don’t actually hate being photographed. What they hate is looking uncomfortable in the final image. I hear it constantly during corporate sessions across New Jersey and NYC: “I always look stiff in photos.”“I never know what to do with my face.”“My smile looks fake.” Most confident-looking headshots have very little to do with […]

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maritime law association group portrait nyc alex kaplan

Inside the Maritime Law Association Group Portrait Session in NYC

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What are executive group portraits? Executive group portraits are professionally coordinated team photographs designed to showcase leadership, professionalism, and organizational identity. Law firms, legal associations, and executive teams use them for websites, annual reports, publications, and branding materials. When done well, a single image communicates authority and cohesion in a way that no collection of […]

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Young woman in black blazer with confident bright smile during LinkedIn headshot session in NJ studio

5 Modern Professional Headshots Tips for Natural-Looking Business Portraits

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If the thought of standing in front of a camera makes you want to cancel your appointment, you are in good company. Most professionals who come in for a session say some version of the same thing: “I’m just not photogenic.” After more than 30 years of photographing real people across New Jersey and New […]

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