THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident, real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

modera wealth management johanna corporate headshot

Modera Wealth Management Headshots: A Corporate Client Story

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JS Johanna Verified Google review Google ★★★★★ 5.0 out of 5 Alex is highly talented and extremely patient, and I couldn’t be happier with my photo. Headshot photography Corporate photography Portrait photography Read more reviews on Google I’ve been photographing Modera Wealth Management headshots since 2023. Modera Wealth Management is an independent, fee-only wealth management […]

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Business owner standing beside his branded delivery van for a workplace portrait in Bergenfield NJ

Personal Branding Photography Checklist: What Photos Does Your Business Actually Need?

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Where will you actually use your photos? It’s the first question I ask before any session, and most people answer with one word: LinkedIn. Then they pause, and the list starts to grow. The website, a speaker bio, the podcast they said yes to, the Instagram account they keep meaning to post on. This personal […]

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Smiling law firm team member in a suit, photographed by Alex Kaplan in Melville

Professional Law Firm Headshots for Lynn Gartner Dunne Frigenti & Renke, LLP

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In October 2026, I photographed the team at Lynn Gartner Dunne Frigenti & Renke, LLP, a Long Island firm based in Melville that handles civil and commercial litigation, appeals, and business and real estate transactions. The law firm headshots from that day fall into two styles that do different jobs: tight portraits on a warm […]

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corporate employee headshot natural background alex kaplan

How to Plan Employee Headshots for New Hires Without Rebooking the Entire Team

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Your company finally got everyone photographed. The team page looks sharp, the LinkedIn profiles match, and the directory is complete. Then a new account manager starts in March. Two more people join in June, and suddenly HR needs employee headshots for new hires all over again. Does that mean organizing another company-wide photo day? Usually […]

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Businessman smiling with a laptop

Personal Branding Photography for Financial Advisors: 5 Essential Images Beyond a Headshot

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Most financial advisors I meet have one good photo and a dozen places to put it. It ends up on the website, LinkedIn, the speaker bio, the email signature, and the printed brochure, all at the same crop. Personal branding photography for financial advisors solves that problem. Instead of one portrait doing every job, you […]

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wealth management team photography office walkway

Wealth Management Team Photography: 6 Ways to Plan a Smooth Office Photo Session

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How do you organize a wealth management team photo session? Organize wealth management team photography in six moves: decide where the photos will be used, build a complete team roster, schedule around client meetings, share a simple wardrobe guide, choose one office location and background, and plan both individual portraits and group images. Settle those […]

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