real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Most people who walk into my studio are quietly convinced they’re just not photogenic. They saw one bad ID photo, one unflattering shot tagged at a party, and decided the camera doesn’t like them. After more than 30 years behind the camera, photographing executives, physicians, and nervous first-timers across Northern New Jersey and NYC, I […]

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Learn why most headshots feel stiff or forced and how professional photographers create authentic, relaxed expressions.

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Most people booking a headshot have the same fear: they don’t want to look fake. What if I come out looking like a wax version of myself, skin like plastic, features digitally rearranged until I’m technically flawless but somehow unrecognizable? It’s a real fear. And honestly? The industry caused this. Years of over-Photoshopped magazine covers […]

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If you’ve ever stood in front of a camera for a corporate headshot and felt your entire body tense up, you’re not alone. Most professionals describe the experience as somewhere between uncomfortable and awkward. The photographer says “relax,” which makes you immediately less relaxed. Your smile feels forced. You’re not sure where to put your […]