THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

alex kaplan photo video photobooth www.alexkaplanweddings.com

7 Ways to Look Confident in a Headshot (Without the Stiff Smile)

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Most people don’t actually hate being photographed. What they hate is looking uncomfortable in the final image. I hear it constantly during corporate sessions across New Jersey and NYC: “I always look stiff in photos.”“I never know what to do with my face.”“My smile looks fake.” Most confident-looking headshots have very little to do with […]

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maritime law association group portrait nyc alex kaplan

Inside the Maritime Law Association Group Portrait Session in NYC

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What are executive group portraits? Executive group portraits are professionally coordinated team photographs designed to showcase leadership, professionalism, and organizational identity. Law firms, legal associations, and executive teams use them for websites, annual reports, publications, and branding materials. When done well, a single image communicates authority and cohesion in a way that no collection of […]

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Young woman in black blazer with confident bright smile during LinkedIn headshot session in NJ studio

5 Modern Professional Headshots Tips for Natural-Looking Business Portraits

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If the thought of standing in front of a camera makes you want to cancel your appointment, you are in good company. Most professionals who come in for a session say some version of the same thing: “I’m just not photogenic.” After more than 30 years of photographing real people across New Jersey and New […]

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William in a gray suit smiling in a professional LinkedIn headshot by Alex Kaplan photographer

From Casual Profile Photo to Executive Presence: William’s Professional LinkedIn Headshot Transformation

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Professional LinkedIn headshots are one of those things most people know they need and keep putting off. Meanwhile, the gap keeps growing between who you are professionally and what your profile photo actually communicates. Most professionals spend years building credibility. They put in the long hours, develop their expertise, earn the trust of clients and […]

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Barry actor headshot transformation side by side LinkedIn photo before and professional headshot after in New Jersey

From LinkedIn Photo to Professional Actor Headshots: Barry’s Transformation

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Barry came in carrying something a lot of actors carry: a LinkedIn photo he’d been using as his headshot. It was a perfectly fine image for a professional networking profile. Warm smile, approachable energy, nothing technically wrong with it. But it wasn’t doing what an actor headshot is supposed to do. It wasn’t communicating range, […]

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NYC nonprofit videographer documenting AAC therapy session with child and therapist Brooklyn

5 Lessons I Learned Filming a Nonprofit Video at Helen Keller Services in Brooklyn

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Quick answer What Makes a Powerful Nonprofit Video? A powerful nonprofit video focuses on real people, real stories, and real outcomes. It shows transformation, builds trust, and connects emotionally with the audience. When the story is honest, the audience feels it. When the audience feels it, they act. I’ve been doing documentary-style photography and video […]

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