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I’m Alex Kaplan, a Headshot Photographer and videographer based in New Milford, NJ, serving Northern.
Most actors in NYC and New Jersey who aren’t getting signed aren’t being held back by talent. They’re being held back by materials that aren’t ready- and most of them don’t know it yet.
If that sounds familiar, here’s what’s actually going on and how to fix it.
This is one of the busiest acting markets in the country- film, TV, theater, and commercial work are all here.
More opportunity, but more competition.
The actors who stand out are usually the ones who present themselves clearly from the start. A lot of submissions are still generic, unfocused, and visually weak. Get the basics right and you’re already ahead of most people in the inbox.
If your headshots are part of the problem, that’s worth addressing before you submit. You can see what professional actor headshots in NYC and New Jersey look like on our actor headshots page.

Agents aren’t just looking for talent. They’re looking for someone they can submit immediately- a clear type, consistent materials, and professionalism they can count on.
Before they ever meet you, they’re asking one question: Can I sell this person?
Your headshot answers that question before your resume does. It’s the first thing an agent sees, and in many cases, it’s the only thing they look at before deciding whether to keep reading.

Always verify current submission guidelines directly on each agency’s website before reaching out- policies change frequently.
New York City
Avalon Artists Group
Buchwald
Carson Kolker Organization
CESD Talent Agency
Gersh Agency
Innovative Artists
Stewart Talent
Take 3 Talent
New Jersey
Dottridge Talent Agency
Glitter Talent Agency
Righteous Talent
Stefanie Talent and Entertainment
The Price Group Talent Agency
Not a complete list. SAG-AFTRA’s franchised agent database and Actors Access are reliable resources for finding agencies actively seeking new clients.
Most agencies accept digital submissions, but every agency has its own rules. Research before you send anything.
Step 1: Find agencies that match your type and level. Look for agencies that represent actors with your age range, type, and experience. Submitting to the wrong agency wastes everyone’s time.
Step 2: Follow their submission guidelines exactly. Agents notice when actors can’t follow basic instructions. Read each agency’s guidelines before you send a single file.
Step 3: Write a short, targeted cover note. Three to four sentences- who you are, your type, your training or credits, and why you’re reaching out to this specific agency. No life story.
Step 4: Use a current, professional headshot. This is where most actors lose the submission before it’s even read. More on this below.
Step 5: Follow up once, then move on. If you haven’t heard back in three to four weeks, one follow-up is appropriate. After that, focus your energy on the next submission.
Submitting everywhere doesn’t help. Submitting correctly does.
A lot of actors assume the problem is the agent. Sometimes it isn’t. Sometimes it’s the headshot.
If you’re submitting and not getting responses, your headshot is usually the first place to look — because it’s the first place agents decide to move on.
Agents look at your image before they read a single word of your resume. If it feels outdated, overly retouched, or unclear on type- the submission loses strength before it starts.
Here’s what tends to get rejected immediately:

The actors getting called in usually have one thing in common: their headshot feels real. Not overdone. Not forced. Just believable and specific to who they are.
If you’re preparing for your first submission and want to go into the session with a clear plan, this guide on what makes a confident, castable headshot walks through exactly what to think about beforehand.
If you’re not sure whether your current headshots are working, that uncertainty is worth paying attention to.
If you’re about to start submitting to agents, fix this first. Everything downstream gets easier.
Do you need an agent to get acting work in NYC? Not always. Many actors book work through casting director workshops, self-submissions on Actors Access, and direct referrals without representation. That said, for larger commercial, film, and TV opportunities, an agent opens doors you won’t find through self-submission alone. Representation also signals a level of professional credibility that matters to casting directors.
How long does it take to get signed by a talent agent? There’s no standard timeline. Some actors get signed after a handful of targeted submissions. Others take a year or more. Strong, current materials help — but so does targeting the right agencies for your type and level. Actors who treat submissions like a focused campaign tend to move faster than those who blast every agency on the list.
Should beginners submit to talent agents? Yes- but be realistic about which agencies you’re targeting. Many agencies have open calls or new talent divisions specifically for actors early in their careers. Starting with smaller boutique agencies, attending industry showcases, or building a few credits first can open doors before the larger agencies make sense. Having a strong headshot matters at every stage.
I help actors create headshots that casting can actually use- clear, believable, and immediately castable.
After 30+ years and 625+ five-star Google reviews, the approach is built around expression and direction, not stiff posing- so you walk out with images that feel like you and work like a submission tool.

Most clients who come in saying “I hate photos of myself” walk out surprised by what we got.
Sessions start at $350, with guidance built in so you know exactly what casting directors are seeing.
If you’re about to start submitting- or you already are and not getting responses- this is the part worth fixing first. Call 917-992-9097 or 201-834-4999 to book a session or ask questions.
Finding an agent in NYC or New Jersey takes time. Most actors submit to multiple agencies before landing representation. That’s normal.
What you can control is how strong your submission is. And that starts with your headshot.
If your headshot isn’t working, nothing else in your submission will. Fix that first — and everything else gets easier.
Alex Kaplan Photo serves actors throughout Manhattan, Brooklyn, Queens, Jersey City, Hoboken, Newark, and Northern New Jersey. Call 917-992-9097 or 201-834-4999.