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I’m Alex Kaplan, a Headshot Photographer and videographer based in New Milford, NJ, serving Northern.
Getting ready for a headshot session can feel a little overwhelming—what should you wear? Should you go super formal or keep it casual? Don’t worry, I’ve got you. This guide is packed with tips to help you choose outfits that photograph well and represent you in the best light.
Solid colors are your best friend in headshot photography. Why? They keep the focus where it belongs—on your face. Bright patterns and loud prints can draw the viewer’s eye away from you, which defeats the purpose of the headshot.
Go with classic colors like navy, gray, black, or earth tones. These shades tend to flatter most people and work well with various backgrounds. Want to add a pop of personality? A jewel tone like emerald green or deep burgundy can really stand out without being distracting.
Patterns—stripes, plaids, florals—can be hit or miss, and more often than not, they’re a miss. On camera, these can create weird visual effects or just make the image look too busy. Logos and graphic tees are even worse, as they scream casual and can look unprofessional.
Keep it clean, simple, and timeless. Solid colors allow your eyes and smile to take center stage.
Think about where these photos are going. Are you updating your LinkedIn profile? Refreshing your company website? Applying for acting gigs? Your wardrobe should align with the image you want to project.
Imagine walking into a meeting in your field. What would you wear to make a great first impression? That’s your headshot look.
I always recommend clients bring a few different outfits to their session. This gives us more variety and allows you to get the most out of your shoot. Layering is a simple way to switch things up—throw on a blazer, take it off, try a cardigan, etc.
Bring at least 2–3 tops and one layering piece. This helps you see what looks best on camera and gives us more options to work with. Plus, it’s just nice to have backups in case something doesn’t photograph the way you imagined.
You don’t need to go full glam, but you do want to look polished.
One of the biggest game-changers in how your outfit looks on camera is fit. Clothes that are too tight can be unflattering, and baggy clothes tend to make you look larger on camera. Choose clothes that skim the body and feel good when you move.
You don’t need a brand-new wardrobe—just pick pieces you feel confident in and that fit well.
Here are a few more quick tips that can make a big difference:
At the end of the day, your headshot is about YOU. Your outfit should support your personality and the story you want your photo to tell. When in doubt, simpler is better. And if you’re not sure what to bring, bring a few options—we’ll figure it out together.
Looking forward to seeing you in front of the camera!
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