real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Most companies don’t notice their headshots are a problem until they’re all on one page together. Then it’s obvious. One person shot in a bright studio, another in a dim conference room, a third using a selfie from four years ago. Alone, each photo is fine. Together, they say something the company never meant to […]

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The Problem Most Companies Don’t Notice Until It’s Too Late One of the most common issues I see when companies invest in corporate headshots is inconsistency across the team. Different lighting. Different backgrounds. Different expressions. What starts as individual sessions quickly turns into a mismatched set of images that don’t feel like they belong to […]

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Before anyone calls you, they have already made a decision about you. They found your website. They looked at your team page. They saw your headshot. And in the first few seconds, they formed an impression that will be difficult to shake. For real estate professionals, commercial brokers, and investment firm executives, that moment carries […]

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Most companies do not think about their team headshots until something forces the issue. A new website launch. A rebrand. A LinkedIn audit where someone notices that half the executive team is working off photos from three different decades. Then it becomes urgent, and urgent usually means rushed, which is how you end up with […]

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If you’ve ever stood in front of a camera for a corporate headshot and felt your entire body tense up, you’re not alone. Most professionals describe the experience as somewhere between uncomfortable and awkward. The photographer says “relax,” which makes you immediately less relaxed. Your smile feels forced. You’re not sure where to put your […]