real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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That is the quiet problem behind so many corporate portraits. The suit is sharp, the lighting is clean, the background is polished, and yet the person still feels guarded, tense, or hard to reach. Approachable professional headshots are not about looking casual. They are about letting the capable, trustworthy version of you show up on […]

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Most people don’t actually hate being photographed. What they hate is looking uncomfortable in the final image. I hear it constantly during corporate sessions across New Jersey and NYC: “I always look stiff in photos.”“I never know what to do with my face.”“My smile looks fake.” Most confident-looking headshots have very little to do with […]

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If you’re a male executive in New Jersey scheduling a headshot session, there’s a decision you’ll need to make before the camera ever clicks- and most men don’t realize how much it matters. Should you smile? Go serious? Something in between? After photographing executives across Northern New Jersey and New York City for nearly 30 […]