real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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From camera-shy to confident, real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings
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★★★★★ “amazing work!!! love the headshot and the way it turned out :)” Price assessment: Great price — Reva, recent headshot client A decade ago, almost everyone who booked a session with me was already established. Attorneys making partner. Executives stepping into leadership. Physicians opening a practice. Business owners refreshing a tired company website. That has […]
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Most companies don’t notice their headshots are a problem until they’re all on one page together. Then it’s obvious. One person shot in a bright studio, another in a dim conference room, a third using a selfie from four years ago. Alone, each photo is fine. Together, they say something the company never meant to […]
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There is a moment I have seen hundreds of times. An executive walks in, sets their bag down by the backdrop stand, and for about thirty seconds they are completely composed. Then they step in front of the camera and something shifts. The shoulders tighten. The jaw locks. Suddenly they are not sure what to […]
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The Problem Most Companies Don’t Notice Until It’s Too Late One of the most common issues I see when companies invest in corporate headshots is inconsistency across the team. Different lighting. Different backgrounds. Different expressions. What starts as individual sessions quickly turns into a mismatched set of images that don’t feel like they belong to […]
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When RMR Wealth Builders reached out about photographing their company awards dinner at The High Lawn in West Orange, NJ, I knew we were in for something special. Corporate event photography is about more than just documenting an evening. It’s about capturing the genuine connections between team members, the pride in recognition moments, and the […]
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Photography by Alex Kaplan Photography | New York / New Jersey Introduction The moment I stepped through the door marked “Suite 1715,” I knew this was going to be special. Canopy Dentistry’s Midtown Manhattan office isn’t your typical dental practice. The warm wood tones, the white marble reception desk catching the light just right, the […]
