I’m Alex Kaplan, a headshot photographer and videographer based in New Milford, NJ, serving Northern New Jersey, New York City, and the Hudson Valley.
I’ve been photographing Modera Wealth Management headshots since 2023. Modera Wealth Management is an independent, fee-only wealth management firm with an office in Westwood, New Jersey, a few towns over from me in New Milford.
My project records show Modera sessions in 2023, 2025, and 2026, and each one was booked on its own. At least eight Modera professionals have stood in front of my camera so far, and one of them, Johanna, shows up in both the early and the recent records.
This isn’t an advice piece. It’s the actual people and the actual portraits from one corporate client that keeps calling back.
If your firm needs portraits for advisors, executives, or staff, you can see how I work on my headshot photography services page, which covers businesses across Northern New Jersey and New York City.
A financial advisor’s headshot usually sits beside a bio, a list of credentials, and a phone number. Someone deciding whether to trust that person with retirement savings or an estate plan looks at that photo before they ever pick up the phone.
That’s the viewer I keep in mind with every Modera session. I’ve spent more than 30 years photographing professionals, and repeat corporate relationships like this one are a big part of how I approach headshot photography.
The Modera list now includes Nicole, Johanna, Shelly, and Paul. Different roles, different sessions, spread across three separate years of corporate headshots for the same firm.
My most recent Modera assignments included Johanna, Shelly, and Paul. All three were photographed outdoors against greenery, with the background thrown far enough out of focus that the leaves melt into soft green texture.



Johanna charcoal blouse has a V-neck and one chest pocket, and her long brown hair runs down over one shoulder almost to her waist. Gold huggie earrings and a couple of extra piercings along the upper ear add a little personal style.
The dark fabric anchors the bottom of the frame against all that green, so your eye travels straight up to her face. It’s a completely different look from Johanna’s portrait, which is exactly how it should be.
Shelly’s wore a white blouse with a small ruffled collar, and her dark hair falls straight past her shoulders. Small gold hoops and a tiny nose stud are her only accessories, and they catch just enough light to register without pulling your eye.
White against green can go stark when the light is harsh. The light on her face here is soft and even, so the blouse reads clean instead of glowing, and her smile reaches all the way up to her eyes.
Paul is in a light pink button-down with the collar open, and his short gray hair is cropped close at the sides. His smile is the full kind that lifts the cheeks and crinkles the corners of the eyes.
The background behind him has taller ornamental grasses, so the blur shows soft vertical streaks instead of round leaf shapes. The pink shirt is the warmest color in the frame, and that keeps attention on him.
Three people, three wardrobes, one kind of setting. The greenery, the soft light, and the head and shoulders framing tie these Modera Wealth Management headshots together.
Nobody had to dress alike for these portraits to sit side by side on a website. Each person still looks like themselves, which matters more to the client reading their bio than any matching color scheme.
Outdoor portraits aren’t the answer for every firm or every person. Studio backdrops and in-office setups work well too, and the choice should come from where the photos will live and who’s in them.
What stands out about my work with Modera is that they’ve continued coming back, in 2023, 2025, and 2026. That repeat business is the part of this story I value most.
My records include earlier assignments with Nicole, Henry, Joseph, Jun, Daniel, and Johanna, then the more recent sessions with Shelly, Johanna, and Paul. Every one of those was its own booking, not one big group day split into pieces.
That one-booking-at-a-time pattern is close to what I describe in my guide on how to plan employee headshots for new hires. Here you can see what it looks like with one real firm over three years.

Nicole’s portrait comes from the earlier stretch of Modera work, and the setting is different from the recent sessions. She’s standing in front of a flowering shrub covered in small coral and white blossoms, with a pale wall going soft in the upper left corner of the frame.
Her black blouse has a gathered neckline and a big cream and tan leaf print, and her hair falls to her shoulders in loose waves. Her blue eyes and bright pink lipstick are the strongest color notes in the picture, so even with all those blossoms behind her, your eye lands on her face first.
Every Modera portrait in this article was made with the same four things in mind. You can check each one against the photos above.
All four portraits show full, open smiles rather than a tight, closed-mouth look. In Johanna’s and Paul’s, the smile reaches the eyes, which is what reads as real on a bio page.
A bio page may show the portrait large, but an email signature or a LinkedIn thumbnail shrinks it to a circle about the size of a coin. I leave enough room around the head and shoulders that the tight crop still works.
Before I shoot, I look at what someone is wearing against the background. Shelly’s charcoal and Johanna’s white both work against green, for opposite reasons: one anchors the frame and the other lifts it.
You can see the smile lines in Paul’s portrait, and they belong there. A client meeting him for the first time should recognize him in the lobby from his photo.
After more than 30 years behind a camera, the work I’m proudest of is the kind where the company calls back. Being invited back across three different years means a great deal to me. It gives me an opportunity to build on earlier portraits while helping each new team member look like themselves.
It also means each new portrait joins a set that’s already on their site. Nicole’s earlier photo and the three recent ones in this article are part of the same body of work for one firm.
Alex Kaplan, a New Jersey headshot photographer based in New Milford, has photographed Modera Wealth Management professionals in separate sessions in 2023, 2025, and 2026. The people photographed include Nicole, Henry, Joseph, Jun, Daniel, Johanna, Shelly, and Paul, each through a separate booking.
Yes. Outdoor portraits against greenery, like the Modera headshots shown here, are one option, and studio backdrops and in-office setups are available too. I usually suggest choosing the setting based on your existing website, how many people need portraits, and where the finished photos will appear, such as bio pages, LinkedIn, or proposals.
Yes. The Modera professionals featured here were photographed through separate bookings rather than one large team day. I also photograph full financial and corporate teams on location when everyone needs portraits at once, and the same setup can be adapted for individual appointments, new hires, or a scheduled company-wide headshot day.
I’ve been photographing professionals for more than 30 years, including financial, legal, medical, and corporate clients throughout Northern New Jersey and New York City. Modera is one of the firms that has kept coming back.
If your firm needs headshots for advisors, executives, or a growing team, call me at 917-992-9097 or 201-834-4999. You can also contact me here to check availability for your corporate headshot project.