How to Prepare Your Home for Real Estate Photography and Showings: A Step-by-Step Guide
February 5, 2025
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I’m Alex Kaplan, a Headshot Photographer and videographer based in New Milford, NJ, serving Northern.
February 5, 2025
Selling your home is an exciting journey, and first impressions matter more than ever. Whether it’s through stunning photographs or in-person showings, presenting your home in its best light can make all the difference in attracting potential buyers. To help you get started, here’s a comprehensive guide to preparing your home for real estate photography and showings.
Start by removing unnecessary items from each room. Clear off countertops, shelves, and tables to create a clean, spacious look. Clutter can make spaces feel smaller and distract buyers from your home’s best features. Consider donating, selling, or storing items you no longer need.
A spotless home is a must. Pay attention to details like floors, windows, mirrors, and surfaces. Vacuum carpets, mop hard floors, and dust every nook and cranny, including ceiling fans and blinds. Don’t forget to clean appliances, light fixtures, and baseboards.
Help buyers envision themselves living in your home by removing personal items like family photos, unique decor, and memorabilia. Opt for neutral decor that appeals to a wide audience and allows buyers to imagine their own belongings in the space.
Lighting can make or break your home’s appeal. Open all curtains and blinds to let in natural light, and replace any burnt-out bulbs. During photography and showings, turn on all lights to create a warm, inviting atmosphere.
First impressions start at the front door. Mow the lawn, trim hedges, clear the driveway, and ensure the entryway is welcoming. Add small touches like potted plants, a fresh doormat, or a coat of paint on the front door to make your home stand out.
Arrange furniture to maximize space and create a flow that highlights your home’s best features. Add subtle decor like fresh flowers, candles, or decorative pillows to make rooms feel inviting. Avoid over-staging—less is often more.
Bright or bold wall colors can be polarizing. Consider repainting walls in neutral tones like beige, gray, or white. Neutral colors make rooms appear larger, brighter, and more versatile for potential buyers.
In bedrooms, use clean, coordinated bedding with fluffed pillows. In bathrooms, arrange fresh, neatly folded towels. These small touches add a sense of luxury and cleanliness.
Place mirrors to reflect light and make small spaces feel larger. Ensure they’re clean and positioned to highlight key areas of the room.
Tidy up visible wires from TVs, lamps, and electronics. Use cable organizers or tape to keep them out of sight, creating a cleaner, more polished look.
If your home has special architectural details—like a fireplace, exposed beams, or built-in shelving—make sure they’re clean and prominently displayed. These features can set your home apart from others on the market.
Buyers will peek inside closets, cabinets, and storage spaces. Organize these areas to showcase their capacity and functionality. A clutter-free closet can make a big impression.
Fix any noticeable issues, such as leaky faucets, squeaky doors, or chipped paint. These small repairs can prevent distractions and show buyers that your home is well-maintained.
Don’t neglect your backyard, patio, or balcony. Arrange outdoor furniture neatly, clean the pool (if applicable), and clear away debris. Turn on outdoor lighting for evening showings or photos.
Pets can be a distraction during showings. Arrange for them to be out of the house, and remove pet toys, beds, and food bowls. A pet-free home also ensures no allergies or concerns for potential buyers.
Incorporate subtle seasonal decor to make your home feel inviting. For example, use cozy throws in winter or fresh flowers in spring. Avoid overdoing it—keep it simple and tasteful.
A fresh, neutral scent is key. Avoid cooking strong-smelling foods before showings, and consider using mild air fresheners or diffusers. Open windows to let in fresh air if possible.
Before the photographer arrives or showings begin, do a final walkthrough of your home. Ensure every room is clean, well-lit, and staged. Open all interior doors to create a welcoming flow.
Share any special features or areas you’d like highlighted during the photography session. A good photographer will know how to capture your home’s best angles and unique selling points.
Once your home is ready, be prepared for last-minute showings. Keep it tidy and accessible, and consider creating a checklist to ensure everything stays in place.
Preparing your home for real estate photography and showings may feel like a lot of work, but the effort is well worth it. A well-presented home not only attracts more buyers but can also lead to quicker offers and a higher selling price. By following these steps, you’ll create a space that feels inviting, spacious, and move-in ready.
Good luck with your sale—your dream buyer is out there!
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