THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

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Capturing Stunning Real Estate Photography: Showcasing Homes in Their Best Light

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As a professional real estate photographer, I understand the importance of high-quality images in marketing properties effectively. Stunning photography can make a lasting first impression, helping homes sell faster and for higher prices. In this blog, I’ll take you through a recent real estate shoot and highlight key elements that make a listing stand out. […]

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How to Prepare Your Home for Real Estate Photography and Showings: A Step-by-Step Guide

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Selling your home is an exciting journey, and first impressions matter more than ever. Whether it’s through stunning photographs or in-person showings, presenting your home in its best light can make all the difference in attracting potential buyers. To help you get started, here’s a comprehensive guide to preparing your home for real estate photography […]

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The Importance of Professional Headshots in the Corporate World

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In today’s competitive corporate environment, the power of a strong visual presentation cannot be underestimated. A professional headshot is a crucial element of personal branding that acts as a gateway to how professionals are perceived by peers, potential employers, and clients. This article explores why professional headshots are indispensable in corporate settings and how they […]

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Christmas card photography at Taylor Park

Capturing Joy and Festivity: A Family’s First Christmas Shoot at Taylor Park

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As a professional photographer, the essence of my work is not just capturing images but encapsulating moments of joy, warmth, and connection. This sentiment was perfectly embodied during a recent photo session with a charming family at Taylor Park in Millburn, New Jersey, where we celebrated their baby’s first Christmas. The session was not only […]

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How to Prepare for Your Headshot Session: A Comprehensive Guide

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A professional headshot is more than just a photograph; it’s a tool to project your personality, professionalism, and character. Whether you’re a corporate executive, an actor, or a professional looking to enhance your online presence, the right headshot can set you apart from the competition. Here’s how you can prepare for your session to ensure […]

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Model Portfolio Verona Park

Behind the Lens: A Model’s Debut Portfolio Shoot at Verona Park

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IntroductionThe creation of a model’s portfolio is pivotal in launching their career in the modeling industry. Recently, I had the opportunity to help an aspiring model take her first step into this world with a focused, one-hour photoshoot at the scenic Verona Park in Verona, New Jersey. Our goal was to capture a set of […]

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