THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

businessman smiling with laptop in office space by alex kaplan headshots

How to Give a Video Testimonial: Complete Guide

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So someone asked you to do a video testimonial. Maybe it’s for a photographer you worked with, a service provider who helped your business, or a vendor you’d genuinely recommend. And now you’re thinking: what do I wear? What do I say? What if I look awkward on camera? If you’re wondering how to give […]

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Professional LinkedIn headshot of a woman with a natural smile in a white blouse on a soft neutral background, photographed in Northern New Jersey by Alex Kaplan Photo.

Rosa’s LinkedIn Headshot: 3 Keys to Modern Credibility

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Most people don’t hate their headshot. They just don’t trust it to represent them anymore. LinkedIn is the one place where a single photo can quietly decide whether someone keeps scrolling or clicks. If you’ve ever looked at your LinkedIn photo and thought, “That doesn’t really feel like me anymore,” you’re not alone. Most professionals […]

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executive smiling at desk modern office by alex kaplan headshots

Video Testimonial Prep Guide: Get Authentic Client Videos

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Video testimonials convert because they’re real. People see a genuine face, hear a real voice, and trust that more than any copy you could write about yourself. I’ve filmed hundreds of video testimonials over my 30+ years as a photographer serving Northern New Jersey, NYC metro area, Long Island, and the Hudson Valley. The difference […]

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Studio headshot of a financial advisor in NJ with a simple background and professional lighting

7 Things That Make an Executive Headshot Actually Work in NJ (And Why Most Fall Short)

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If you’ve ever looked at your current headshot and thought, “That doesn’t look like me,” you’re not alone. Across Northern New Jersey, I meet executives, attorneys, and business owners every week who tell me the same things: they feel awkward on camera, their last headshot looked stiff or outdated, or it didn’t reflect the level […]

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Man in navy suit open collar seated for professional headshot session in New Jersey

What to Wear for Professional Headshots in NJ & NYC

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Short answer: Solid colors, well-fitted clothing, one notch dressier than your daily work uniform. Navy, charcoal, deep green, burgundy. Skip pure white, pure black, busy patterns, and anything new you haven’t worn before. Bring two or three options. That’s the whole post in 40 words. The rest is the why, the industry-specific calls, and the […]

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actor headshot nyc nj commercial legit by alex kaplan photo

Actor Headshots in NYC & Northern NJ: Commercial vs. Theatrical Headshots

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Your headshot is your first audition. Before you ever step into a casting room, your image has already been evaluated by casting directors deciding who looks ready to work. In competitive markets like NYC and Northern New Jersey, actors need headshots that are clear, current, and strategically aligned with the roles they want to book. […]

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