real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
BLOG

read more
Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]

read more
A photograph does something words on a resume or LinkedIn summary cannot. It communicates personality, professionalism, and trustworthiness in a fraction of a second. For professionals across Northern New Jersey, that first impression can determine whether a potential client reaches out or keeps scrolling. New Jersey business portraits are not just updated headshots. They are […]

read more
Years from now, your kids probably will not remember what color the couch was. But they may remember growing up surrounded by images of themselves looking loved, included, and part of something. After 30 years of photographing families across Northern New Jersey and the NYC metro area, that is the thing I keep coming back […]

read more
Most people walking into their first session have no idea what agencies are actually looking for. They’ve seen polished editorial spreads and assume a great shot means dramatic lighting, heavy makeup, and an artfully sculpted pose. The reality is almost the opposite. Agencies and casting directors want to see you. Clear, honest, simple. The best […]

read more
Before anyone reads your title, scans your résumé, or skims your LinkedIn summary, they have already met your face. That first read happens in well under a second, and it quietly shapes everything that follows. This is why the executive headshots New Jersey leaders rely on carry more weight than most people expect. The photo […]

read more
★★★★★ “Great guy and very patient. Highly recommend!” Brad, recent branding client Brad came into my New Milford studio expecting what most people expect from a portrait session: one strong image to use everywhere. By the time we finished, he had something more useful. He had a small set of looks, each built for a […]