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I’m Alex Kaplan, a Headshot Photographer and videographer based in New Milford, NJ, serving Northern.
Most people see your LinkedIn photo as a tiny circle first, and they decide what you “feel like” before they ever read your headline.
Here’s a real client example: her previous LinkedIn headshot versus the updated headshot we created together. Same person. Completely different first impression.

If you’re in Northern New Jersey or NYC, your headshot has to read clearly even at thumbnail size, because that’s how most people will see you first.
This isn’t about looking “perfect.” It’s about looking current, credible, and approachable.
The old photo isn’t terrible. It’s just not doing this person any favors.
Here’s what typically makes an older LinkedIn headshot feel dated:
LinkedIn also shares helpful guidance on what works for a professional profile photo: LinkedIn profile photo guidelines.
In the older photo, the lighting feels flat and a little “flashy,” which smooths everything out and can add shine. In the new image, the light wraps from the side just enough to create cheekbone shape while keeping the eyes bright. That’s the difference between a photo taken and a portrait crafted.
Your face needs to read clearly at thumbnail size. This framing puts the expression first, so it holds up everywhere: LinkedIn, Teams, company bio pages, and small mobile screens.
A softly blurred office-style background feels modern and credible without pulling attention away from her. It supports the subject instead of competing with her.
This is the biggest shift. It’s calm, engaged, and confident without trying too hard. Exactly what you want when your photo is doing the “hello” before you do.
A strong professional headshot should make someone think: this person seems competent, easy to talk to, and like they belong in their role. That’s the sweet spot: confident, credible, approachable.
If you want a quick example of professional headshot lighting that stays natural and consistent, that gallery shows the same studio approach I use for executives, founders, and teams. The subject matter varies, but the lighting and expression work is exactly the point.
If any of these are true, it’s time to update:
Most sessions are designed to be efficient and low-stress. The goal is to get you comfortable quickly and capture natural expressions that look like you.
Yes, with a light touch. Skin looks natural, details stay real, and you still look like yourself.
Fast turnaround is part of the experience. Many clients receive their gallery within about a day depending on the project scope.
If you’re in Northern New Jersey or NYC, I’ll guide you through a fast, comfortable session and help you get a headshot that fits your industry and feels like you on your best day. With 30+ years of experience, I keep sessions calm, efficient, and straightforward.
You can learn more about options and pricing on my headshot services, or check availability here and I’ll help you choose the best look for your industry.
📞 917-992-9097
✉️ alex@alexkaplanphoto.com