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Your Headshot day should feel relaxed, joyful, and completely yours.
I’m Alex Kaplan, a Headshot Photographer and videographer based in New Milford, NJ, serving Northern.
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We’ve all seen headshots that are… fine. They’re technically correct—focused, decently lit, the person is smiling. But when you put them next to a truly great headshot, the difference is obvious.
As someone who’s been doing headshots for professionals, creatives, and teams across New Jersey and NYC for over 30 years, I’ve found that it really comes down to three things: lighting, expression, and background. Let’s break them down.
1. Lighting That Flatters, Not Flattens
Great lighting doesn’t just brighten your face—it shapes it.
A great headshot uses soft, directional lighting that highlights your best features and adds just enough shadow to give depth. It brings out your eyes, smooths your skin, and gives a polished, professional look.
A so-so headshot? You’ll often see flat light that leaves no shape, or overhead lighting that creates shadows under the eyes. It’s not that it’s wrong—it just doesn’t bring out your best.
In my studio, I dial in the lighting to your face and features, and you’ll see every photo on the monitor as we go—so nothing is left to chance.
2. Expression That Actually Feels Like You
This is where most headshots fall flat.
If your expression feels stiff, blank, or overly posed, it shows. A great headshot captures the real you—whether that’s warm and approachable, bold and confident, or somewhere in between. It should feel authentic, not forced.
Most of my clients aren’t models. They’re lawyers, executives, actors, small business owners—people who just want to look like the best version of themselves. That’s why I coach you through the entire session and take as many shots as needed until we get one that feels right.
3. Backgrounds That Don’t Compete with Your Face
You’d be surprised how often the background gets overlooked.
A good headshot might have a decent background—but if it’s too busy, too sharp, or the color fights with your outfit, it can take away from the image. A great background supports the photo without drawing attention to itself.
Whether we’re shooting on a clean gray backdrop, an outdoor scene, or something more creative, I always make sure the background complements you, not competes with you.
Quick Recap: What Separates a Good Headshot from a Great One?
| Element | Good Headshot | Great Headshot |
|---|---|---|
| Lighting | Even or flat | Soft, sculpted, and flattering |
| Expression | Posed or stiff | Natural, confident, and true to you |
| Background | Distracting or unintentional | Clean, subtle, and brand-appropriate |
Bonus: Let’s Talk Posing and Clothing
Even with perfect lighting and expression, a bunched-up collar or awkward pose can ruin the shot. That’s why I always keep an eye on the details—necklines, posture, accessories, flyaway hairs.
You’re welcome to bring multiple outfits, and we’ll test a few looks during your session to make sure everything fits your personal or professional brand.
Final Thoughts
At the end of the day, a headshot isn’t just about looking good—it’s about sending a message. A great headshot says, “This is who I am, and I take myself seriously.” That can open doors, make the right first impression, and give you confidence every time you see it.
So if you’ve been settling for “good enough,” maybe it’s time to upgrade.
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- Selecting the Perfect Shirt Color for Corporate Headshots
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- Crafting a Unique Identity: The Art of Professional Headshots
- Explores how professional headshots contribute to personal branding and the elements that make a headshot stand out.
- The Importance of Professional Headshots in the Corporate World
- Discusses the role of professional headshots in corporate settings and how they can impact business success.
Ready to Book Your Session?
I offer professional headshots in New Jersey and NYC, with unlimited shots, a preview monitor, and coaching to help you feel comfortable and confident in front of the camera.
Have a question? Shoot me a text at 917-992-9097—I’m happy to help.
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