THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Man in glasses and black shirt photographed during personal branding session in New Jersey

5 Compelling Reasons Personal Branding Photography in New Jersey Elevates Your Professional Brand

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Here’s something most people don’t realize until they’re mid-rebrand or pitching a new client: the photo on your LinkedIn profile is often the first thing people notice, and it’s doing that job whether you’ve thought about it or not. If you’re an entrepreneur, consultant, or executive building a business around your name, personal branding photography […]

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corporate headshot new jersey environmental portrait modern office alex kaplan

Why Modern Executives Are Ditching Backdrop Headshots for Environmental Portraits

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If you’ve been scrolling through LinkedIn lately, you might’ve noticed something: the best corporate headshots in New Jersey don’t look like they were shot in a studio anymore. They’re not standing in front of gray muslin or those mottled, dated backdrops you still see everywhere. They’re shot in real environments- offices, lobbies, conference rooms- places […]

Blogs

professional headshot by alex kaplan

Professional Headshots vs iPhone Photos: What Actually Hurts Your Credibility

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Your iPhone takes incredible photos. Portrait Mode smooths your skin. You can adjust the lighting with a slider. Your partner or colleague snapped a decent shot of you before that last Zoom meeting, and honestly? It doesn’t look bad. Then you update LinkedIn, and suddenly your photo is sitting next to a dozen other professionals […]

Blogs