THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Professional outdoor headshot of a woman in natural light in Northern New Jersey

Why Outdoor Headshots Work All Year in Northern NJ (Even in Winter)

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Most people assume outdoor headshots are a warm weather thing. Schedule in October and you might get a few raised eyebrows. Push it to January and people start asking if you’re serious. I get it. The instinct makes sense. But after 30 years photographing professionals across Northern New Jersey and the New York metro area, […]

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Corporate headshots for real estate investment firm professionals in New Jersey

7 Ways Corporate Headshots Build Trust for Real Estate Professionals in NJ

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Before anyone calls you, they have already made a decision about you. They found your website. They looked at your team page. They saw your headshot. And in the first few seconds, they formed an impression that will be difficult to shake. For real estate professionals, commercial brokers, and investment firm executives, that moment carries […]

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professional headshot northern nj studio warm natural smile by alex kaplan photo

Professional Headshots for Women: 7 Reasons Many Hate Their Photos (And How to Fix Them)

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A lot of women who come in for a new headshot session are not reacting to the camera. They are reacting to a past experience that never felt flattering, natural, or guided well. The lighting was off. The posing felt stiff. Nobody gave them clear direction. The result was a photo that looked nothing like […]

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