real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Most people assume outdoor headshots are a warm weather thing. Schedule in October and you might get a few raised eyebrows. Push it to January and people start asking if you’re serious. I get it. The instinct makes sense. But after 30 years photographing professionals across Northern New Jersey and the New York metro area, […]

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Before anyone calls you, they have already made a decision about you. They found your website. They looked at your team page. They saw your headshot. And in the first few seconds, they formed an impression that will be difficult to shake. For real estate professionals, commercial brokers, and investment firm executives, that moment carries […]

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A lot of women who come in for a new headshot session are not reacting to the camera. They are reacting to a past experience that never felt flattering, natural, or guided well. The lighting was off. The posing felt stiff. Nobody gave them clear direction. The result was a photo that looked nothing like […]