THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

BLOG

From camera-shy to confident, real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

law firm branding photography new york ny founders

Celebrating 25 Years: Why Founder Portraits Matter for Law Firm Branding

read more

Milestone anniversaries don’t happen by accident. Twenty-five years in law means clients advised, matters handled, and relationships built through thousands of decisions. That kind of history deserves to be visible, not just in legal work and client testimonials, but in how the firm presents itself to the world. I recently photographed the founders of Tarter […]

Blogs

Smiling executive during a professional headshot session photographed by Alex Kaplan in a sunlit office

From Camera Shy to Camera Confident: A Real Professional Headshot Session

read more

If the idea of sitting for a professional headshot session makes your stomach tighten a little, you are in very good company. In more than 30 years behind the camera, I have watched accomplished people (executives, attorneys, physicians, engineers) walk into the studio convinced they are “not photogenic,” then leave holding images they actually like. […]

Blogs

Entrepreneur headshot with a warm, approachable expression in a Northern New Jersey office.

Business Portraits vs Headshots: Which Is Right for Your Professional Brand?

read more

Most professionals come to me with the same quiet question, even when they phrase it three different ways. They want to know whether the photo they need is a headshot, a business portrait, or something in between. The choice between business portraits vs headshots sounds like a small detail, yet it quietly shapes how clients, […]

Blogs

Brad in a tailored blazer for an executive branding portrait in New Milford NJ

Branding Portraits in NJ: Why One Professional Needs Multiple Looks

read more

★★★★★ “Great guy and very patient. Highly recommend!” Brad, recent branding client Brad came into my New Milford studio expecting what most people expect from a portrait session: one strong image to use everywhere. By the time we finished, he had something more useful. He had a small set of looks, each built for a […]

Blogs

Corporate headshot of a consultant wearing a navy suit demonstrating executive presence and professional branding

Corporate Headshots for Consultants and Executives: How Professional Presence Is Built Before the First Meeting

read more

S Seth ★★★★★ Great experience working with Alex! Verified Google review ★★★★★ “Great experience working with Alex!” Seth, corporate headshot client You can spend twenty years becoming the sharpest advisor in the room and still get sized up in less than a second. That is the quiet truth behind corporate headshots for consultants and executives. […]

Blogs

cheap professional headshots northern new jersey alex kaplan

Cheap Professional Headshots: When Saving Money Quietly Hurts Your Credibility

read more

A good headshot doesn’t call attention to itself. People see the face, trust it, and move on. A weak one does the same thing in reverse. They see it, trust you a little less, and move on faster. Neither reaction is conscious. That’s the part most people miss when they start hunting for cheap professional […]

Blogs