real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Before anyone calls you, they have already made a decision about you. They found your website. They looked at your team page. They saw your headshot. And in the first few seconds, they formed an impression that will be difficult to shake. For real estate professionals, commercial brokers, and investment firm executives, that moment carries […]

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If you’re a male executive in New Jersey scheduling a headshot session, there’s a decision you’ll need to make before the camera ever clicks- and most men don’t realize how much it matters. Should you smile? Go serious? Something in between? After photographing executives across Northern New Jersey and New York City for nearly 30 […]

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There’s a version of a corporate headshot that looks fine. Professional enough. Nothing technically wrong with it. And then there’s the version that actually works- the one that makes a hiring manager pause, makes a client feel like they already know you, or makes you finally stop avoiding your own LinkedIn profile. After 30 years […]

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You know those moments when everything just clicks during a shoot? That’s exactly what happened when I photographed Michael Ramer for Attorney at Law Magazine recently. For attorney photography in New Jersey, your environment and expression communicate just as much as your resume — and that’s exactly why this session worked so well. Mike’s a […]