real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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A lot of women who come in for a new headshot session are not reacting to the camera. They are reacting to a past experience that never felt flattering, natural, or guided well. The lighting was off. The posing felt stiff. Nobody gave them clear direction. The result was a photo that looked nothing like […]

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Most professionals don’t think much about their LinkedIn photo until something forces the issue: a new job, a promotion, a speaking engagement, a company website refresh, or a client-facing role where the old photo suddenly feels like a liability. Then they scroll through their profile and realize the image hasn’t been updated in years, or […]

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When professionals in Northern New Jersey start thinking about updating their headshots, one of the first questions that comes up is the difference between studio headshots vs environmental portraits. It happens more often than you might expect: someone books a session without fully understanding what each style actually does, and they end up with beautiful […]

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Most people do not need a whole new wardrobe for a corporate headshot. They usually just need help choosing the one or two things that photograph best from what they already own. The question I hear most before a session: “What should I actually wear?” And the honest answer is that what to wear for […]

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Short answer: Solid colors, well-fitted clothing, one notch dressier than your daily work uniform. Navy, charcoal, deep green, burgundy. Skip pure white, pure black, busy patterns, and anything new you haven’t worn before. Bring two or three options. That’s the whole post in 40 words. The rest is the why, the industry-specific calls, and the […]

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If you’ve ever stood in front of a camera for a corporate headshot and felt your entire body tense up, you’re not alone. Most professionals describe the experience as somewhere between uncomfortable and awkward. The photographer says “relax,” which makes you immediately less relaxed. Your smile feels forced. You’re not sure where to put your […]