real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]

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★★★★★ “amazing work!!! love the headshot and the way it turned out :)” Price assessment: Great price — Reva, recent headshot client A decade ago, almost everyone who booked a session with me was already established. Attorneys making partner. Executives stepping into leadership. Physicians opening a practice. Business owners refreshing a tired company website. That has […]

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S Seth ★★★★★ Great experience working with Alex! Verified Google review ★★★★★ “Great experience working with Alex!” Seth, corporate headshot client You can spend twenty years becoming the sharpest advisor in the room and still get sized up in less than a second. That is the quiet truth behind corporate headshots for consultants and executives. […]

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That is the quiet problem behind so many corporate portraits. The suit is sharp, the lighting is clean, the background is polished, and yet the person still feels guarded, tense, or hard to reach. Approachable professional headshots are not about looking casual. They are about letting the capable, trustworthy version of you show up on […]

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Most companies don’t notice their headshots are a problem until they’re all on one page together. Then it’s obvious. One person shot in a bright studio, another in a dim conference room, a third using a selfie from four years ago. Alone, each photo is fine. Together, they say something the company never meant to […]

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You’ve probably already tried it. Phone propped against a stack of books, a desk lamp angled toward your face, forty nearly identical frames, and not one of them feels like you. That quiet frustration is where most DIY professional headshots begin and end. The photo looks acceptable on your screen, then somehow looks wrong the […]