THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

corporate headshots long island

Why Consistent Corporate Team Headshots Strengthen Your Company’s Brand

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Most sessions get described afterward in words that tell you nothing. Great light, relaxed team, professional results. None of that helps you predict whether the same approach would work inside your own building. So here is the opposite: a real Long Island corporate headshot session, including the location I rejected and why the setup I […]

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Professional LinkedIn headshot showing a modern profile photo update for a New Jersey business professional.

When to Update Your LinkedIn Profile Picture: 7 Signs It’s Time for a New Headshot

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Most professionals I photograph can tell me exactly when they last updated their resume. Almost none of them can tell me when they last changed their LinkedIn photo. If you have been wondering when to update your LinkedIn profile picture, the honest answer is probably sooner than you think. The photo attached to your name […]

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Smiling executive during a professional headshot session photographed by Alex Kaplan in a sunlit office

From Camera Shy to Camera Confident: A Real Professional Headshot Session

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If the idea of sitting for a professional headshot session makes your stomach tighten a little, you are in very good company. In more than 30 years behind the camera, I have watched accomplished people (executives, attorneys, physicians, engineers) walk into the studio convinced they are “not photogenic,” then leave holding images they actually like. […]

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Professional woman posing for a personal branding headshot in a Washington DC office

Dress for the Brand You Want to Build: Choosing the Right Wardrobe for Professional Headshots

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Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]

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Young professional posing for a professional headshot in a modern New Jersey office

Why Young Professionals Are Investing in Professional Headshots Earlier Than Ever

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★★★★★ “amazing work!!! love the headshot and the way it turned out :)” Price assessment: Great price — Reva, recent headshot client A decade ago, almost everyone who booked a session with me was already established. Attorneys making partner. Executives stepping into leadership. Physicians opening a practice. Business owners refreshing a tired company website. That has […]

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Corporate headshot of a consultant wearing a navy suit demonstrating executive presence and professional branding

Corporate Headshots for Consultants and Executives: How Professional Presence Is Built Before the First Meeting

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S Seth ★★★★★ Great experience working with Alex! Verified Google review ★★★★★ “Great experience working with Alex!” Seth, corporate headshot client You can spend twenty years becoming the sharpest advisor in the room and still get sized up in less than a second. That is the quiet truth behind corporate headshots for consultants and executives. […]

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