THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

Professional woman posing for a personal branding headshot in a Washington DC office

Dress for the Brand You Want to Build: Choosing the Right Wardrobe for Professional Headshots

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Before nearly every personal branding professional headshots session I shoot, someone asks me the same question. “What should I wear?” It sounds simple. And I understand why people think the answer is about fashion. About looking put-together, stylish, current. But that’s not really what the question is asking, even if they don’t realize it yet. […]

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Brad in a tailored blazer for an executive branding portrait in New Milford NJ

Branding Portraits in NJ: Why One Professional Needs Multiple Looks

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★★★★★ “Great guy and very patient. Highly recommend!” Brad, recent branding client Brad came into my New Milford studio expecting what most people expect from a portrait session: one strong image to use everywhere. By the time we finished, he had something more useful. He had a small set of looks, each built for a […]

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