real moments become unforgettable memories
Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.
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So someone asked you to do a video testimonial. Maybe it’s for a photographer you worked with, a service provider who helped your business, or a vendor you’d genuinely recommend. And now you’re thinking: what do I wear? What do I say? What if I look awkward on camera? If you’re wondering how to give […]

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Most people don’t hate their headshot. They just don’t trust it to represent them anymore. LinkedIn is the one place where a single photo can quietly decide whether someone keeps scrolling or clicks. If you’ve ever looked at your LinkedIn photo and thought, “That doesn’t really feel like me anymore,” you’re not alone. Most professionals […]

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Video testimonials convert because they’re real. People see a genuine face, hear a real voice, and trust that more than any copy you could write about yourself. I’ve filmed hundreds of video testimonials over my 30+ years as a photographer serving Northern New Jersey, NYC metro area, Long Island, and the Hudson Valley. The difference […]

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If you’ve ever looked at your current headshot and thought, “That doesn’t look like me,” you’re not alone. Across Northern New Jersey, I meet executives, attorneys, and business owners every week who tell me the same things: they feel awkward on camera, their last headshot looked stiff or outdated, or it didn’t reflect the level […]

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Most professionals think a corporate headshot is simply about looking polished. But in competitive markets like Northern New Jersey and New York City, looking polished isn’t enough. Your background is doing just as much work as your expression, and often determines whether you’re perceived as credible, approachable, modern, or out of touch. In NJ and […]

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You’ve spent months studying for the MCAT, writing personal statements, and carefully choosing where to apply. Then you reach the photo upload field. It feels like a small detail. It isn’t. Some medical schools request a photo for secondaries. Others list it as optional. Either way, your image becomes part of the file admissions committees […]