Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

Choosing what to wear for headshots is one of the most common questions I hear from clients. After 30+ years photographing professionals across Northern New Jersey and NYC, I’ve seen what works and what doesn’t. I’m here to share that knowledge so you walk into your session confident and prepared. Your clothing should enhance you, […]

Your headshot is your first audition. Before you ever step into a casting room, your image has already been evaluated by casting directors deciding who looks ready to work. In competitive markets like NYC and Northern New Jersey, actors need headshots that are clear, current, and strategically aligned with the roles they want to book. […]

Most professionals think a corporate headshot is simply about looking polished. But in competitive markets like Northern New Jersey and New York City, looking polished isn’t enough. Your background is doing just as much work as your expression, and often determines whether you’re perceived as credible, approachable, modern, or out of touch. In NJ and […]

If you’ve been scrolling through LinkedIn lately, you might’ve noticed something: the best corporate headshots in New Jersey don’t look like they were shot in a studio anymore. They’re not standing in front of gray muslin or those mottled, dated backdrops you still see everywhere. They’re shot in real environments- offices, lobbies, conference rooms- places […]

If you’ve ever stood in front of a camera for a corporate headshot and felt your entire body tense up, you’re not alone. Most professionals describe the experience as somewhere between uncomfortable and awkward. The photographer says “relax,” which makes you immediately less relaxed. Your smile feels forced. You’re not sure where to put your […]

Before a client calls your office, they visit your website. They read attorney bios. They scan LinkedIn. And within seconds, they form an opinion. In today’s legal market, first impressions happen online. A polished website can build confidence. Inconsistent or outdated photos can quietly undermine it. Clients may not consciously analyze an image, but they […]