Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

Your daughter insists on wearing her glittery unicorn shirt. Your son refuses to take off his favorite superhero hoodie. And you’re wondering if you should have invested in that fancy outfit you saw at the mall last week. Take a breath. I’ve been photographing kids for over 30 years, and I can tell you this: […]

A corporate attorney I photographed last year told me something that stuck with me. She’d been using a photo her colleague took at a conference — decent lighting, professional enough backdrop — for three years. When her firm announced they were being featured in a major legal publication, she panicked. The photo wasn’t terrible. It […]

Your iPhone takes incredible photos. Portrait Mode smooths your skin. You can adjust the lighting with a slider. Your partner or colleague snapped a decent shot of you before that last Zoom meeting, and honestly? It doesn’t look bad. Then you update LinkedIn, and suddenly your photo is sitting next to a dozen other professionals […]

I hear this one all the time: “My headshot’s only three years old. It still looks like me.” And technically? Sure. You haven’t changed species. Your eye color’s the same. But here’s what most people don’t realize until it’s too late — outdated headshots create a disconnect before you ever shake someone’s hand. Think about the last […]

When The Perfect Child reached out about photographing their brand-new ABA therapy facility grand opening in Edison, NJ, I knew this would be more than just another corporate photography project. This was about documenting a space specifically designed to help children thrive—and that kind of work hits different. Located at 3826 Park Ave in Edison, […]

When a corporate event videographer NYC gets the call to document a major architecture firm’s promotion ceremony, you know it’s going to be special. Gensler’s recent celebration at The Glasshouse in Manhattan wasn’t just another corporate gathering—it was a multi-office, high-energy broadcast connecting five locations across the country, with the New York team taking center […]