Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

First impressions matter in the legal world. Before a client ever picks up the phone, your website and headshots are already speaking for you. Why Professional Headshots Matter for Law Firms When someone needs legal help, they start online. They visit your website. They check LinkedIn. They compare attorneys. Within seconds, they form an opinion […]

When I photograph corporate headshots in Northern New Jersey, the conversation usually starts the same way: “I hate getting my picture taken.” I get it. Most people walk in anxious, then walk out with a photo that looks technically fine but feels off. Too polished. Too posed. Like they’re wearing someone else’s face. The problem […]

After 30+ years behind the camera and photographing homes across Northern New Jersey and the NYC metro area, I’ve learned one thing: great real estate photos start before I ever arrive. Your home doesn’t need to be perfect. It just needs to be clean, bright, and distraction-free so buyers can focus on the space. Most […]

When Hudson Oral Surgery brought me in to photograph their team and practice, the goal was straightforward: create images that feel expert and reassuring at the same time. In oral surgery, patients want to know they’re in skilled hands, and they want to feel comfortable before they even walk through the door. These photos help […]

You’re filling out medical school applications and hit the photo upload field. Some programs request a photo for secondaries. Others list it as optional. Either way, you want a professional headshot that presents you well, and you want it done right the first time. Medical school application headshots NJ students submit are not just about […]

A corporate headshot has one job: help you look credible, approachable, and current. Not over-produced. Not stiff. Just you on a good day, with clean light and calm direction. This recent session in my Northern New Jersey studio is a good example of what works for LinkedIn and corporate profiles, especially in Bergen County and […]