Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

If you are looking for executive headshots in New Jersey, a plain studio background can check the box, but it rarely says much about who you are, how you lead, or why someone should trust you. The executives I photograph across Northern New Jersey and the NYC metro area are not just updating a company […]

Most people do not think about their headshot until they absolutely have to. A promotion comes through, a conference bio is due, a new LinkedIn profile is getting built, and suddenly there is urgency around something that has been sitting on the back burner for two years. If you have been in that spot, you […]

You only get one first impression online — and your headshot is usually it. Whether a prospective client finds you on LinkedIn, scrolls past your website, or lands on your Google Business Profile, the photo they see in those first three seconds tells a story. It communicates confidence, approachability, competence — or a quiet lack […]

There’s a moment that happens before every first meeting with a prospective client. Before the handshake. Before the presentation. Before you’ve even had the chance to say a word. They Google you. If you’re searching for financial advisor headshots in NJ, this is the simplest way to think about it: your photo is your first […]

Most people see your LinkedIn photo as a tiny circle first, and they decide what you “feel like” before they ever read your headline. Here’s a real client example: her previous LinkedIn headshot versus the updated headshot we created together. Same person. Completely different first impression. If you’re in Northern New Jersey or NYC, your […]

When Hudson Oral Surgery brought me in to photograph their team and practice, the goal was straightforward: create images that feel expert and reassuring at the same time. In oral surgery, patients want to know they’re in skilled hands, and they want to feel comfortable before they even walk through the door. These photos help […]