Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

There’s a version of a corporate headshot that looks fine. Professional enough. Nothing technically wrong with it. And then there’s the version that actually works- the one that makes a hiring manager pause, makes a client feel like they already know you, or makes you finally stop avoiding your own LinkedIn profile. After 30 years […]

You spent months on your personal statement. You tracked down three recommenders, rewrote your resume twice, and obsessed over every detail of your application. Then came the photo field. For most grad school applicants in New Jersey, that’s where things get improvised. A quick crop of something from a family event. A selfie taken in […]

When Hudson Oral Surgery brought me in to photograph their team and practice, the goal was straightforward: create images that feel expert and reassuring at the same time. In oral surgery, patients want to know they’re in skilled hands, and they want to feel comfortable before they even walk through the door. These photos help […]

Best Locations for Street Photography in NYC By Alex Kaplan, Your Go-To Photographer in NYC New York City is a haven for street photography. Its bustling streets, iconic landmarks, and diverse population offer endless opportunities for capturing urban life. In this post, we’ll explore the top 5 spots for street photography in NYC. 1. Times […]