THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

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Corporate Headshots Newark NJ | Executive & Team Sessions

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Newark moves fast. Whether you’re a partner at a firm near the courthouse, an executive at a company downtown, or a physician in one of the city’s major medical networks, your professional image is working on your behalf 24 hours a day — on LinkedIn, your firm’s website, press coverage, or speaking opportunities. A strong […]

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4 Powerful Changes a Professional Headshot Upgrade Makes (Before & After)

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Most people see your LinkedIn photo as a tiny circle first, and they decide what you “feel like” before they ever read your headline. Here’s a real client example: her previous LinkedIn headshot versus the updated headshot we created together. Same person. Completely different first impression. If you’re in Northern New Jersey or NYC, your […]

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How to Give a Video Testimonial: Complete Guide

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So someone asked you to do a video testimonial. Maybe it’s for a photographer you worked with, a service provider who helped your business, or a vendor you’d genuinely recommend. And now you’re thinking: what do I wear? What do I say? What if I look awkward on camera? If you’re wondering how to give […]

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Professional LinkedIn headshot of a woman with a natural smile in a white blouse on a soft neutral background, photographed in Northern New Jersey by Alex Kaplan Photo.

Rosa’s LinkedIn Headshot: 3 Keys to Modern Credibility

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Most people don’t hate their headshot. They just don’t trust it to represent them anymore. LinkedIn is the one place where a single photo can quietly decide whether someone keeps scrolling or clicks. If you’ve ever looked at your LinkedIn photo and thought, “That doesn’t really feel like me anymore,” you’re not alone. Most professionals […]

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Video Testimonial Prep Guide: Get Authentic Client Videos

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Video testimonials convert because they’re real. People see a genuine face, hear a real voice, and trust that more than any copy you could write about yourself. I’ve filmed hundreds of video testimonials over my 30+ years as a photographer serving Northern New Jersey, NYC metro area, Long Island, and the Hudson Valley. The difference […]

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professional headshot northern nj executive portrait by alex kaplan photo

7 Things That Make an Executive Headshot Actually Work in NJ (And Why Most Fall Short)

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If you’ve ever looked at your current headshot and thought, “That doesn’t look like me,” you’re not alone. Across Northern New Jersey, I meet executives, attorneys, and business owners every week who tell me the same things: they feel awkward on camera, their last headshot looked stiff or outdated, or it didn’t reflect the level […]

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