Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

If you’ve ever tried to figure out where to take professional headshots in Bergen County, you already know the question spirals fast. Studio or outdoor? Neutral background or something with character? Somewhere private or a public spot you have to share with dog walkers and weekend picnics? After 30 years and more than 15,000 sessions […]

Most professionals spend real time on their LinkedIn profile. They refine their summary, update their work history, collect recommendations. Then they leave a profile photo in place that no longer looks like them, or never represented them well to begin with. That is a bigger problem than most people realize. Your LinkedIn headshot is the […]

There is a specific look that professionals in Northern NJ always say they want from a corporate headshot session. They want to look like someone worth trusting. Like someone who knows what they are doing but is not going to make you feel small for asking a question. Confident, yes. But also human. That combination, […]

When the agenda is finalized, the venue is booked, and the catering count is in, most event planners turn to photography. By that point, the budget has usually been allocated, the timeline is tight, and “find a photographer” feels like the easy part of the list. It is not. After 30 years of photographing corporate […]

Most companies do not think about their team headshots until something forces the issue. A new website launch. A rebrand. A LinkedIn audit where someone notices that half the executive team is working off photos from three different decades. Then it becomes urgent, and urgent usually means rushed, which is how you end up with […]

A lot of women who come in for a new headshot session are not reacting to the camera. They are reacting to a past experience that never felt flattering, natural, or guided well. The lighting was off. The posing felt stiff. Nobody gave them clear direction. The result was a photo that looked nothing like […]