Best Tips Concerning Professional Headshots For Your New Jersey Business:
Unfortunately the saying “don’t judge a book by its cover,” is a saying that potential customers do not pay any attention to when looking at a business. A company’s image carries a lot of weight, when it comes to headshots, first impressions are everything. A photo in well dressed attire such as a suit, a backdrop or planned background, and good lighting shows much more professionalism than a photo with casual attire, a poor setting, and bad lighting. For this reason it is important to stray away from pictures from an iphone and hire a well established professional photographer such as Alex Kaplan from AK Photography and Video located in New Milford, Bergen County (conveniently near larger towns/cities such as Hackensack, Englewood, and Newark.)
The benefits of getting your headshot professionally taken outweighs the costs when you stop to think what you can use the portraits for. In the technological world we live in today, social media is becoming increasingly popular allowing businesses and corporations in New Jersey to spread their name in different and more efficient ways. A 2012 report from eMarketer found that 82% of consumers trust a company more — and 77% are more likely to buy from a company — if the founder uses social media. Given these statistics, the importance of headshots in a Bergen County NJ businesses becomes more drastic because they have a greater number of potential customers via the internet as opposed to just from business cards and word of mouth. To add to that, corporate headshots can be done very quickly and do not take a long time out of your busy schedule.
All in all, as a New Jersey business owner you represent your company. Having professional executive headshots taken builds up your business as opposed to poor images that might give your business a poor reputation. They also take little time and the benefits to come from it are greater than the costs and will guarantee more success for your New Jersey business.
What to Wear:
For men, classic suits are always great way to go when it comes to business headshots! However you should keep it simple and keep from wearing distracting colors or patterns. A black, blue or grey suit should do just fine. Another important tip to keep in mind is to refrain from wearing white shirts unless accompanied by a tie of a shade in between the jacket and the shirt. If you choose not to wear a jacket, it will look better to wear a darker color button up. If you choose to do this, it is best to unbutton a button or two and refrain from wearing an undershirt or wear a v-neck so it isn’t visible.
For women, bold colors and distracting patterns are not a big concern if they can be covered by a plain blazer or sweater. It is okay if a little of the pattern is showing, it gives just a pop of color. Lower necklines work better for women as long they aren’t too low and cleavage is shown. It is also important to know to refrain from wearing turtle necks. Another thing to avoid is a short sleeves or tank tops. They can be acceptable if it is a sleeveless dress or blouse, but a blazer or sweater should be kept by your side just in case. As far as jewelry goes, it should be kept simple and should not be distract from your face, your face is the key point. Makeup is also acceptable as long as colors are not too bright and it is not too distracting, Just make sure the makeup is applied before going to the studio to get your photo taken.
The most prominent thing in a good corporate headshot is a natural smile. Make sure you’re comfortable in front of the lens and give the photographer a nice big smile. Try to avoid insincere and awkward looking smiles.