THE BLOG

real moments become unforgettable memories

Based in New Milford, NJ (Bergen County) and serving couples across New Jersey, New York City, and the Hudson Valley, Alex Kaplan is known for creating a calm, guided, and joy-filled photography experience. Browse our latest posts for real wedding inspiration, expert tips, and behind-the-scenes moments that make your day unforgettable.

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From camera-shy to confident — real emotion, genuine connection, and moments that matter. Stories, tips, and inspiration from NJ & NYC weddings

executive smiling at desk modern office by alex kaplan headshots

Video Testimonial Prep Guide: Get Authentic Client Videos

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Video testimonials convert because they’re real. People see a genuine face, hear a real voice, and trust that more than any copy you could write about yourself. I’ve filmed hundreds of video testimonials over my 30+ years as a photographer serving Northern New Jersey, NYC metro area, Long Island, and the Hudson Valley. The difference […]

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Professional Headshots for Women in NJ: What Makes a Headshot Feel Trustworthy Instead of Stiff

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When I photograph corporate headshots in Northern New Jersey, the conversation usually starts the same way: “I hate getting my picture taken.” I get it. Most people walk in anxious, then walk out with a photo that looks technically fine but feels off. Too polished. Too posed. Like they’re wearing someone else’s face. The problem […]

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professional headshot session direction and posing new jersey

What to Wear for Professional Headshots: A Simple Styling Guide

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One of the most common questions I get as a professional headshot photographer is: What should I wear for my headshots? After 30+ years as a photographer, I can simplify this for you: the best headshots happen when you look like yourself on a really good day. Not someone else. Not overly styled. Just you—confident, approachable, and authentically […]

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executive headshot nyc window view corporate branding

Outdated Headshots: How Old Photos Undermine Trust Before You Ever Speak

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I hear this one all the time: “My headshot’s only three years old. It still looks like me.” And technically? Sure. You haven’t changed species. Your eye color’s the same. But here’s what most people don’t realize until it’s too late — outdated headshots create a disconnect before you ever shake someone’s hand. Think about the last […]

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Danielle and Eric's Golden Nugget Atlantic City wedding ceremony

Golden Nugget Atlantic City Wedding – An Evening of Love

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Golden Nugget Atlantic City Wedding – A Memorable Evening of Love A Night to RememberThe Golden Nugget Atlantic City Wedding was an evening filled with love, laughter, and unforgettable memories. From the very first moment, the air buzzed with excitement, setting the stage for a celebration that would linger in the hearts of all who […]

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Street photo of a man walking while on the phone, making eye contact with the camera, captured by Alex Kaplan

Best Locations for Street Photography in NYC

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Best Locations for Street Photography in NYC By Alex Kaplan, Your Go-To Photographer in NYC New York City is a haven for street photography. Its bustling streets, iconic landmarks, and diverse population offer endless opportunities for capturing urban life. In this post, we’ll explore the top 5 spots for street photography in NYC. 1. Times […]

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