Best Tips Concerning Professional Headshots For Your New Jersey Business:
Unfortunately the saying â€œdonâ€™t judge a book by its cover,â€ is a saying that potential customers do not pay any attention to when looking at a business. A company’s image carries a lot of weight, when it comes to headshots, first impressions are everything. A photo in well dressed attire such as a suit, a backdrop or planned background, and good lighting shows much more professionalism than a photo with casual attire, a poor setting, and bad lighting. For this reason it is important to stray away from pictures from an iphone and hire a well established professional photographer such as Alex Kaplan from AK Photography and Video located in New Milford, Bergen County (conveniently near larger towns/cities such as Hackensack, Englewood, and Newark.)
The benefits of getting your headshot professionally taken outweighs the costs when you stop to think what you can use the portraits for. In the technological world we live in today, social media is becoming increasingly popular allowing businesses and corporations in New Jersey to spread their name in different and more efficient ways. A 2012 report from eMarketer found that 82% of consumers trust a company more â€” and 77% are more likely to buy from a company â€” if the founder uses social media. Given these statistics, the importance of headshots in a Bergen County NJ businesses becomes more drastic because they have a greater number of potential customers via the internet as opposed to just from business cards and word of mouth. To add to that, corporate headshots can be done very quickly and do not take a long time out of your busy schedule.
All in all, as a New Jersey business owner you represent your company. Having professional executive headshots taken builds up your business as opposed to poor images that might give your business a poor reputation. They also take little time and the benefits to come from it are greater than the costs and will guarantee more success for your New Jersey business.
Crafting the Perfect Wardrobe for Your Business Headshots
By now you’ve probably spent countless hours meticulously combing the internet or getting references from colleagues and friends as to which photographer you want to hire to take your business headshots. You’ve got your LinkedIn account all set up and ready to go, your shoot date has been set and your deposit has been paid. All that time and money can be for nothing if you don’t take the time to pick out a proper wardrobe for the day of your shoot. The following are some suggestions for creating the perfect professional look for your professional headshots.
Never choose clothes that seem dated or worn. We don’t want anything that can make you look like an extra on “That 70s Show”. You should never be able to tell what decade it is in a business headshot. Choose a classic look; one that has spanned decades.
Avoid wearing anything with any sort of bold patterns. Patterns often distract the viewer from the focus of the photo, you. A pop of color in your outfit is ok, but avoid wearing any bold colors in excess. They draw the viewer’s eyes away from you as well. Do not wear anything with a grid or herringbone pattern. They can cause a visual disturbnace in the photo known as the “Moire Effect” that can ruin your headshot entirely.
Try not to wear a plain white shirt. White shirts tend to lose detail in the folds unless you plan on layering the look with a jacket or tie to break them up. Wearing black and white can mess with the camera’s exposure so it’s best to avoid them entirely.
Do not wear any bright colored shirts. Stay away from reds, greens, yellows etc… Try to wear something a bit more dark and neutral. Grays, dark blues, and black make you the focus of the shot, not your wardrobe, and lead the viewers eyes to your eyes. Pick a suit that fits you well. You don’t want to look like you’re wearing your older brother’s suit. Make sure it doesn’t bunch up when you sit down. Make sure you pick a tie that compliments your suit and shirt color. You want your tie to be a pop of color, not the dominant detail in your photo. If you’re wearing a dark suit and a light shirt, pick a tie that lands somewhere in between. Make sure your tie isn’t too reflective or shiny. Some silk ties can distract the viewer, and once again, we want the focus to be you.
Do not wear any sort of flesh tones. Flesh tones blend your face into your clothes. Try to avoid wearing anything with thin straps or short sleeves. Too much skin can distract the viewer from the focus of the photo, you. In some situations a dress or sleeveless blouse could work, but always bring another layer just in case like a suit jacket or sweater that compliments it. V necks are fine for women as they accentuate the neckline but avoid going too deep, keep it modest. Picking a shirt with a jewel tone (magenta, turquoise, green, pink, and blue) will flatter any complexion and when picked correctly, can accentuate the eyes and draw the viewer straight to them. Jewelry should be kept to a minimum and used as a pop of detail in the photo, not the focus. You want to notice your face before you notice your jewelry. Anything too big and flashy will be distracting.
The most prominent thing in a good corporate headshot is a natural smile. Make sure you’re comfortable in front of the lens and give the photographer a nice big smile. Try to avoid insincere and awkward looking smiles.